Jan 18 - Commissions

Understanding Art Commissions and How to Obtain Them

An art commission is a process where an artist is hired to create a custom piece of artwork for a client. This personalized service allows clients to request specific details such as the subject matter, style, medium, or size of the artwork, and in return, the artist brings their creative vision and expertise to life according to the agreed-upon guidelines. Art commissions can range from private individuals asking for portraits or custom pieces to large organizations or corporations commissioning public sculptures, murals, or digital designs.


For artists, commissions offer a way to monetize their craft while also developing their skills through the demands of specific projects. For clients, commissions offer a unique opportunity to own bespoke pieces of art that have personal significance or suit particular needs. Whether you’re an artist looking to get more commissions or a buyer interested in commissioning art, understanding the commission process is essential. Today we will explore what art commissions entail, how to go about securing them, and tips for artists on managing commissioned projects.


1. What is an Art Commission?
An art commission typically involves a formal agreement between the artist and the client. The client provides the artist with a brief or set of instructions on what they want for the artwork, and the artist creates the piece based on these guidelines. The commission can take many forms, from small personal requests like family portraits to large-scale public art installations.


Art commissions fall into several categories:

• Private Commissions: These are usually for individuals who want a personal piece, such as portraits, landscapes, or depictions of loved ones, pets, or special events.
• Corporate Commissions: Businesses or institutions may hire an artist to create artwork for offices, branding materials, or promotional purposes. These commissions often come with more specific guidelines and professional expectations.
• Public Art Commissions: Governments or local organizations may commission artists to create public art pieces like sculptures, murals, or installations to enhance urban spaces. These projects tend to be high-profile and offer significant exposure.
• Commercial Commissions: These include designs for books, album covers, advertisements, and illustrations for digital or print media. Artists with a commercial focus often work closely with businesses or brands to produce visually appealing artwork for their campaigns.

2. How Art Commissions Work
The art commission process usually begins with a request from the client, who provides a brief that outlines what they are looking for in the artwork. This can range from very specific requirements, like the colors, subject, or style they want, to more general guidelines, allowing the artist creative freedom to interpret the work.


The process typically follows these steps:

1. Initial Inquiry: The client contacts the artist, asking if they are available for commission work. The artist will often discuss the project’s feasibility, timeline, and scope.
2. Client Brief: The client provides details of what they want. This can include reference images, themes, desired dimensions, medium (oil, watercolor, digital, etc.), and other important details that will shape the final artwork.
3. Agreement on Terms: The artist and client agree on the project's specifics, including deadlines, fees, and revisions. This agreement often involves signing a contract, particularly for larger projects, to ensure that both parties are protected.
4. Pricing and Payment: The artist provides an estimate of the cost. Pricing structures can vary widely based on the complexity of the piece, time commitment, and materials used. It’s common for artists to require a deposit or partial payment upfront, with the remainder due upon completion.
5. Work in Progress: The artist begins working on the project, often providing updates or progress shots to the client. Some artists offer revisions during this stage, while others may restrict the number of changes after the initial concept is approved.
6. Completion and Delivery: Once the artwork is finished, it is delivered to the client, either physically or digitally, depending on the nature of the commission. In the case of physical artwork, shipping or delivery logistics will be part of the arrangement.
7. Final Payment: The client pays the remaining balance, and the transaction is complete. If the commission involves a public or corporate piece, there may be a formal unveiling or event associated with the project.

3. How to Get Art Commissions as an Artist
For artists, obtaining commissions can be a lucrative and fulfilling aspect of their career, but it often requires proactive effort and strategic promotion. Here are some effective ways to secure art commissions:


A. Build a Strong Portfolio
One of the most important steps for artists seeking commissions is to have a robust portfolio that showcases their work. This portfolio should highlight your range of skills and styles, with a particular emphasis on commissioned pieces or work that demonstrates your ability to create custom projects. Make sure to:

• Include a variety of work that demonstrates your versatility. Clients want to see that you can adapt to different themes, mediums, and styles.
• Showcase any past commissions you have completed, with descriptions of the client’s brief and how you approached the project.
• Create a professional website that is easy to navigate, with clear categories for different types of work (portraits, murals, digital illustrations, etc.).

B. Market Yourself Effectively
Marketing plays a critical role in attracting potential clients for art commissions. A combination of online presence and personal networking will help artists reach a wider audience:

• Social Media: Platforms like Instagram, TikTok, and Facebook allow artists to showcase their work and reach potential clients directly. Regularly post your artwork, work-in-progress shots, and completed commissions to attract interest.
• Online Marketplaces: Websites like Etsy, Fiverr, and DeviantArt offer platforms where artists can advertise commission services. These platforms cater to different types of clients, from casual art buyers to professional corporate clients.
• Networking: Attend art fairs, exhibitions, and gallery openings where you can meet potential clients. These events offer opportunities to engage in person, build relationships, and discuss commission possibilities.
• Artistic Communities: Join online forums, Discord groups, or local art clubs where artists and clients interact. These platforms provide opportunities to connect with like-minded people and potential patrons.

C. Offer Commission Services on Your Website
Make it clear on your website that you accept commissions. Provide detailed information about how potential clients can commission a piece from you, including your process, pricing, and timelines. You can also create a specific form for commission inquiries to streamline the process for clients.


D. Reach Out to Potential Clients
If you’re proactive, reach out to potential clients or businesses that align with your artistic style. For example, if you specialize in pet portraits, consider contacting local animal shelters, veterinary offices, or pet owners who may be interested in custom artwork. Tailor your outreach efforts based on your expertise and the type of clients you want to attract.


E. Submit to Open Calls for Commissions
Many organizations, municipalities, and businesses regularly put out open calls for artists to submit proposals for commissioned work. These opportunities are often posted on websites dedicated to public art, local government sites, or in art publications. Submitting proposals to these calls can lead to high-profile commissions and substantial exposure.


4. Tips for Managing Art Commissions
Once you’ve secured a commission, it’s important to manage the project professionally to ensure a successful outcome for both you and the client. Here are a few key tips:

• Set Clear Expectations: Be very clear with the client from the start about what they can expect from the process. This includes timelines, pricing, the number of revisions allowed, and how you will communicate progress.
• Use Contracts: For larger commissions, always use a contract to protect both parties. A contract should outline all the details of the project, including deadlines, deliverables, payment schedules, and intellectual property rights.
• Communicate Regularly: Keep your client updated on the progress of their commission, especially if there are any delays or unexpected changes. Regular communication builds trust and ensures that the client feels involved in the process.
• Be Flexible but Firm: While it’s important to meet client expectations, don’t be afraid to maintain your artistic integrity. If a client requests changes that compromise your creative vision, explain why certain choices will lead to a better result.

Art commissions offer artists a unique opportunity to earn income while creating customized works for clients, whether on a personal, corporate, or public level. By understanding the commission process, building a strong portfolio, and actively marketing their services, artists can effectively secure commissions and develop their careers. For clients, commissioning art provides the chance to own a one-of-a-kind piece that holds personal meaning or serves a specific purpose. Whether you are an artist or a client, the art commission process is a rewarding exchange that celebrates creativity and collaboration.


In your Project book label your next section: Commissions. List any you have had thus far, be sure to label each with the year it was commissioned. With hopes that in the future you can continue to add to the list. Later we will use this list in our Art Resume.

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