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Every business today should have a website if you want to look professional. The website should back up what you do “out in the real world”. What do I mean by this? It's expected in today's market. It should be a place for someone to go to learn more about you, your business and your products. As an artist, or photographer: Yes, you should have a domain name, with at least a small portfolio on it: Minimum where a person can learn more about you & your work. It doesn't have to be elaborate, but it should back you up in what you do. The better websites, share content. A way to purchase. A way to capture a sale they might not have in person. I will get into websites more later. I'm going to skip over actually having a website. An get down to the fundamentals of what makes one popular. A principle that runs the web, an has since at least 1996. What you need to know the most before you ever put on up, or post artwork to sites or social media. The last decade or so: I haven't ran a website. I didn't have time for it, the way I know one needs to be ran. I had a “feeling” social media was going to get “big” an print art sites would too. Since I worked for companies that already had websites: I didn't really NEED a website, other then for my own personal art I had already started promoting on social media. For a year, I put a lot of work into just my fractal art, using only social media & art sites to promote it. Then went into managing the studio an only monitored how it was doing once in awhile. I didn't go at it full blast like I know how to. I was busy going non stop in studio. I didn't pay attention to it much. Everything just kind of sat on the internet, an I'd get some residual income from it here or there. Not as much as it could be producing, but more then a lot of artist even see. So, while I did my other art: I watched what it would do. It was a curiosity thing. The sales I have made where from keywords. I didn't need a website to actually apply principles websites use: because I posted all across social platforms & art sites. I just tried to make sure I used keywords when posting. What are Keywords? Keywords are words to describe what you are posting. When you post artwork, many of the sites allowed you to pick words to describe your work. I would pick words a person would use when searching for my type of artwork. An the ones I did this well on sold. The ones I was to in a hurry to do well, didn't. Keywords are found when a search engine scans one of these sites, scans the digital picture. It registers the word as a descriptor. When a person searches for something using that word, it will bring up your stuff in the results. How well you describe something using keywords, will get you closer to the top of the search result. Keywords are also in the title of the artwork you post. So having words someone would search for is helpful in getting you found on search engine results. It's also helpful in the search on the site it's self. It works the same way. So if your on a art site, an it has a million artist on it: Paying attention to the keywords you use. An your description helps you stand out from other artist an get found in a sea of them. Their search engine, an main ones like Google scan your descriptions: An return you in the results if you do a good job of what folks would search for when buying. Keyword results are also embedded in the page for engines like Google. In the html. Places Google, who has a whopping 60% of the market find keywords within the page. They are called meta tags. A good art site to post on is one that is search engine friendly. I can search on Google for artist dana haynes how well I'm actually keywording. An truth is, I was normally in a hurry an didn't do that great of a job. An know if I want to increase my art sales online: I have to go back to each of these sites an do a better job of titling them, describing the artwork an key wording them. I will get more results in search engines, an on the art sites if I invest time doing this. Which increases my odds of making a art sale online. The low return on artist dana haynes isn't a problem: Because most folks are not going to know your artist name at first anyway. Unless you really get to the point of your KNOWN known: It's just good way to tell if your keywords all your work. Eventually, as you become more known by name: Yes, it can be a big deal. When searching for writer dana haynes, I'd expect to find that person: Not myself. But when searching for artist dana haynes: All my work should be in the results. It's not. An that is how I can tell, there is room for improvement. More sales. I make more sales on Redbubble, then I do any other art site. So this gives me a hint, where I am doing something right. Redbubble has a chart you can look at to help you understand where your key-wording efforts are paying off. What I learn about looking at the chart is, about half my traffic comes from within the site an the other half is organic: With social media sprinkled on top. What does this mean: It means when people are searching for the type of art I do: It can be found on Redbubble. It also tells me, I am bring in lil over half my traffic to sell someone my kind of art. This is good. My titles, keywords an descriptions are working to be found. It increases my chances at a sale. I personally know most of my “organic” sales come from Pintrest. From their search within the site. An it gets picked up on Google. So since I know my traffic is coming from this way: I can go look at what I posted on Pintrest that is coming back in results. Look at how I key-worded it. Described it. An titled it. It's where half my sales are coming from, so I'm need to go back an look at what I did right. Then do it again that way on each piece I have. So more of my artwork gets picked up more in results, an actually in front of another persons eyes. It's the same process a website uses to get found. See, to sell artwork you don't technically have to have a website: Although you should to increase your chances of sales. It's the same reason you should be on social media. The same reason you should be on art sites. The more a search engine sees “you”or you work, the higher up in the search results you go. Being in all these places, gives you a higher ranking. The higher ranking you have, the more people see your work. Increasing the chances of a sale or gaining a customer. The more you keyword right, website or not is what drives the internet. Before social media this was important an still is. To get a website popular, you had to network. You had to make sure you came back on as many sites as you could to be listed near the top of a search engine result. This meant spending a lot of time keywording your work an linking it on other sites. Websites would exchange links, join webrings, list with each other. The more people that shared your link, the more popular your site would get moving you up search engine results. That would increase your traffic, increasing your chances of making a sale. The only thing that's changed is that you have a more socially acceptable way of networking. You now have ten places on social media you can share links of your work. Whether it's on your site or theirs. It's still YOUR work. You have at least ten art websites you can put your artwork on. All linking to YOU, your work. An with social media, you have people commenting an talking about it. All that can be scanned an picked up by engines. That's about 20 stable networking links. Driving them back to your work in search engine results: Allowing your work to actually be picked up by others to see. That's more traffic then average artist would with a website back in the day. Many would just float around in “out space”with no one viewing them. Or if it someone did, it would because they where already a face to face client. That's why I said, you should have one to back up what you already do in “real life”. But if your wanting to sell artwork online, you have to understand what drives traffic to you online. Keywords. Networking. When I say networking. I'm not talking about social media. I'm talking about what puts you higher up in search engine results so you can reach more customers. New customers. Customers that might be more interested in your work, then those locally. My fractal art is a acquired taste. Not everyone is into it. It has a market for it, but I have to show it to more people to find those that are into it. So when I talk about networking, I'm talking about internet networking. The “old fashion way”. Linking my work, no matter what site it's on as much as possible to drive it up search engine results to get found. The same you'd do for a website. I didn't have one, which I should have if nothing else to drive more content links up search engine results to get the artwork seen. See, it really doesn't matter if I have 400 people on my Facebook page, or 2999 for traditional or fractal artwork. What matters is how many links of my work I can get a search engine to pick up. It's nice if you can drive them back to your website for more sales, or follow up sales or have some place you can create another network link for a search engine to pick up: But the number of people you have on social media doesn't isn't what's important. It's how many links can you put on it the search engine will pick up. To drive up you rank in search engines. Drive up your popularity in search engines. Pushing that up is what actually gets you art sales. Or leads in photography. Or new customers locally. Google alone is 60 percent of results. Whatever feeds a search engine with links that have keywords people are searching for is going to be what gets you the sales. The new customers. The niche art buyers you are looking for. So I can feed my social media with links of my art key worded on it an on the link to drive up traffic, which drives up my sales. It's not how many people I have on it selling artwork nationally, it's how many links I can put on it. An you can post as many as you like on social media. The more links back to your work, drives it's popularity. It's rank. Higher up you go. The more people find, you an add you to social media accounts. That is how influencers become influencers. They posted a lot. They had a lot of links. The higher up in ranks they go in search engine results. It feeds their popularity. More add them because of it. If your an artist, selling traditional art or niche art. Focus on keywords & linking as much as you can. Try not to think local, but world wide. If your work is more local, like for example: I do portrait photography. I don't need customers for it nationally. So, I don't link link link like I do for other artwork. Your approach to a local business vs reaching a national one is going to be different. My photography business just needs to be found in specific searches for it. I don't have to reach as big of an audience to sell it. But if I was doing a different kind of photography, I'd probably have to use this approach. So, say on social media for the artwork I sell locally. I might post couple times a day at prime time for it to be seen. Not to the point of annoying. But for a national customer base, I'd post as much as I could. As often as I could. Not because I want to annoy people, but because I want it picked up on those search engines. So, later that customer far off in another state could find me. The more links the merrier. Higher my chances. Make sense? It all starts with keywords. Then links. So if you keep this in mind, before you even build your website. Join an art site an post on it. Or jump on social media, your a step ahead of the game if you do it right in the first place. If you have a clear understanding of it. I do, an have to tell ya: I did over 265 pieces of art, just in fractal art that I have to go back to on each site an tweek for better results. That's 1000s of pages I have to tweek. I am not looking forward to it: but it gets the results. It wins the game. Residual sales. Which is the goal of artist on the internet. It's simple to do. It's pretty straight forward advice. An if you keep this advice in mind right from the start, will increase your art sales. An it last. I made an posted most of my fractal art in 2010. I am still at the top of results by taking the time to try to do this correctly in the first place. I still see traffic from it without putting in any more effort. It's pretty much stayed right where it's at. Whether I had time for social media or not. Paid any more attention to the art sites or not. It's stayed in tack, generating traffic, results an producing more customers for me. Without a lot of effort on my part since. So if you put in the work right from the start, doing it the right way will keep producing results. An that simply boils down to really understanding the technology you are working with. To sell with. In 2013, I deleted my studio's facebook page. I deleted over a 1000 folks of my facebook page. I didn't need to reach folks locally to sell my portrait photography. I was traveling at the time. An it was a distraction. I kept all my work online that was just needed to reach a national audience in tact. It grew even when I wasn't paying attention to it based on just a years worth of real effort & hard work. I'm back to having time to focus on it an making more traditional art. I have the time to do it. An the first thing on the list to do: Is not make any new art. But tweek what I already have produced. That's how important keywords are. Descriptions are to art sales online. Titles. Once I feel I have those profected, then I can really get going on linking. Internet Networking. Then I should see a degree of advancement in art sales. Then I can get back to doing more art. But it's kinda like taking time to clean up your studio. Or the pause before a diver takes the dive. In selling anything, you have to put it together in a way that a customer would want. Use. Customers use the internet to research what they are going to buy before they even buy it. There is a right way to reach them, an it's not luck. It's keywords. An the key to that is simply ask yourself... “What words would someone use to search for what I'm selling”
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From 1996 to 2001, I ran a website called Mommysbiz. It was for mothers, daycare & care providers. I did it all myself from programming, designing to producing all it's content. I competed with a company that had material resources an probably a full programming team an won. This site had everything on it from regular articles to preschool work sheets. It had a collection of fairy tales, children's song lyrics an lesson plans. Anything to do with babies, children or toddlers you could think of I used as content. An it stayed in the top ten rankings & had decent traffic because--- Content is King on the internet. It is what drives internet traffic. I had built a brand doing it an was just starting to monetize it when a few things ended it. One, my computer crashed. I needed an upgrade. I went through a divorce, costing me a great deal of money. An I got to the point I just could no longer afford to give away the house for free. I was broke and expecting my third child. So broke, I could no longer keep up with the cost of my host provider. I lost my work. Five years of work. Poof! Gone. I had a backup of it but I let it go. I just had to much going on to personally to continue even though I was in the process of creating a portal---a network—similar to Facebook today. One only for care providers. It did get me job offers though. Even though I was doing it, an doing it right: I opted for returning to college to learn even more. So when I say: I explore something fully. I'm not really kidding. I learned about 10 different programming languages. An when I tell you, you can get lost just learning about computers, the internet & all the software involved I'm not joking either. What I did gain though was experience few have: Running a successful site the way businesses into today's market should. If your doing Content is King: transitioning to social media isn't hard. When I ran my site it was before Social media really took off. But when it did, I took a different approach. An one I no better then but did it for a few specific reasons. One, I really hate programming. I had burnt out on it. I grew tired of having to learn a new language ever so often. I got tired of having to purchase new software. Of re-learning something. I saw it as a waste of time because art is what I really loved. An business management is what I did for a living. Computers was just a means to a end to me. To do those things. So when social media exploded: I went at it differently. I was either going to get on here an it be about art, business or management. Or I wasn't doing it. The reason why: I was not going to see another five years of my life go up in smoke over something that didn't produce enough money to support me. Maybe as a hobby: I'd still learn new stuff but I wasn't going to waste anymore of my time on “pipe dreams”. Even though I still believe in the internet. It's power to change the world. A firm belief. I've watched it change mine. An so many others. But the the loss of that five years worth of work changed my approach. I just wasn't willing to loose anymore work an I did something: I know better then to do. I operated without a website. I posted on social media. I posted my artwork on other art sites because content is still king but I wasn't going to loose my content again. Especially artwork. I took the long haul approach. Leaving a legacy approach. What do I mean by that? Humm... well if I ever got into a personal financial crisis again. My work would still survive it. My data wouldn't be lost. I made bets on which sites would survive over time: in case a site, computer or backup ever failed. I would have records & copies of my work else where. An I'm glad I did. I've had three computers die on me since. Had to take a couple of websites down due to money crunches. An lost three backup drives of my work. I even lost my original art portfolio & some murals hiring a mover to move my stuff from one house to another. But because I was worried about loosing everything again. All my artwork has survived except a few things written when I first got on social media. This is my biggest reason for telling other artist to join art sites. To put the work in posting your work to sites like: Redbubble, ImageKind, Fine Art America, Devaint art. Don't just pick one but several. Most of them are free, an low cost an give you residual income in the event something should happen to you. Your website. Or your backup drives. It's extra work but it ensures a backup of your work while promotes you to others across the web. They get picked up an scanned by search engines & your work can still be found. You could just pay for a backup on a cloud site: but again. If something where to happen to you: like death, a long hospitalization or financial situation where you couldn't pay it: Or simply forgot to. Your work could be lost. It's not full proof. I've joined some sites, like Artist Rising or Art250 to see them fold an close up shop. But chances of them all doing it at the same time are slim. But the first thing you want to do with your work is ensure it's survival long past you. I didn't join these sites for residual income. Although it can be a nice stream I didn't expect to get rich doing it. I did it so my work wasn't lost. I will always have access to a copy of my work. A record of it. The advantage of doing t his is it leaves a footprint across the web of you & your work. I recommend water proofing it so it can not be easily stolen but see it as a must do. My site original site was giant. I lost a lot of work. So, my first recommendation before you even start creating artwork is always going to be: Creating several backups of it. One on your computer, two backup drives of it, a website & cloud back up of it if you can afford it and across sites that will last. It's not that I set out to make more work for myself, because posting to numerous art/photo an social sites is a lot of work. I just didn't see the value in doing something that could be easily lost. An digital can be. So this is the first priority in doing any kind of art, even traditional because even a actual original you can hold it in your hand piece of art work can be lost. Or sold. You will always own the copyright of it so you should sell prints of it anyway. I'm thankful, I took the time to take quality photos of mine for that. Because when I moved an they didn't make it to the new house. I about flipped my lid. Some of them took a day to do, others six or more months. An I didn't calm down over it until I realized I still had backups of them on these sites. Losing your work, is like a death of a loved one or child. It's not something you want to go through. This is the true benefit of being on these sites. While, there is a down side of driving customers to these sites instead of your own: The peace of mind of knowing your lifes work won't be lost far out weighs the few customers you might loose. That is the only down side of them. Backup is the biggest reason I suggest using them. Most have a free portion that will be maintained even if you can no longer pay fees to them. They will maintain them. The plus sides are: You will be part of a community of other artist. Have emotional support by other like minded individuals. The sites do promote art, an you as well. Not as much as I'd like to see them do for individual artist but it's better to be apart of something: then nothing. An like I mentioned, the search engines scan these sites: helping you promote yourself and get your name an art out there. It helps in branding your art. Gives recognition to you as an artist. I've been honored to be spotlighted on Red bubble. Included in articles on Imagekind an featured on other sites. It boosted my work. An on each one, you can drive folks back to your own website an on social media to learn more about you as an artist. Your work and your story. It's extra work but worth it in the long run. Helping you establish yourself as an artist. No matter what type. They made it easier for artist to be found. Twenty years ago, having someone find your artwork & site was harder. Websites only had one means of being found: Directories & search engines. Being apart of one of these sites drives extra traffic, viewers and customers to you work. So it has added bonuses to make it worth doing. It takes a little more time & effort but helps you brand yourself on the internet. An while you may not always be able to keep a portfolio website up: You will always have some place to direct people to your work. It's helped landed me commissioned work, apprenticeships, customers & jobs. Being involved with these opened up opportunities for me I might have never seen without them. An some artist actually do make enough revenue off them to make a living. Not all, but a lot do. So, I won't promise anyone a future taking this approach materially. But if you are in art career for the long haul. Leaving a lasting legacy of your art work. I recommend involvement with the majors listed on my website. Depending on the type of art you do, is where you will want to go. I don't however suggest that you think you will become an over night sensation. There is a lot of competition on these sites. Sometimes I feel like my work is just mediocre looking at some of the other work others do. It's not, but sometimes we can get into the habit of beating ourselves up an comparing ourselves to others. Try not to. An if you catch yourself doing that, stop. Look at others work for inspiration. Or how to improve your own work without being internally critical. I also don't suggest thinking involvement will create a lot of income. It hasn't generated tons for me but some. They say only 1% of one percent of artist actually sell work on the Internet. That it's a rarity. I have sold work, not enough to live off comfortably each year though but enough to know it's a valuable tool in branding my work that's brought me other opportunities in my “real” that did benefit me financially. I feel someone has to be honest about this. It's not a get rich scheme. Art is work. It takes dedication. Discipline. The one's that make the majority of the money on these sites is themselves. Yet, They are promoting art. The art community an offer a valuable service to artist. If your doing it to just make money, it's going to seem to you like a lot of extra work for little return: Unless you understand the a long term game plan in using them: Like backup of your work & establishing your art & branding it. Yourself. Then the investment of time in them is worth it. But content is King, still today on the internet. As an serious artist, you should have this in abundance. Content others want or can use. Don't loose it or waste it. Use it strategically to further your art career. In a way that relates to your achievements of long-term or overall aims and interests. They will establish your progress as an artist. Show your growth. Create a foundation of solid work. Joining these art sites, gives you an advantage. A portfolio of your work, that isn't easily lost. Content is King, This hasn't changed since Bill Gates stated it in 1996. Some these days now are saying: “Content is King, but is anyone listening?” No. They are reading less. They are viewing more. What are they viewing? Art. Design. Photography. Video. Etc Artwork Is Content. It Is The Mother Of All Kings. If nothing else Art is most certainly Queen on the Internet today. It's more valuable then you think. Save yours. Artwork is work worth the trouble of preserving. |
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