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![]() Every business today should have a website if you want to look professional. The website should back up what you do “out in the real world”. What do I mean by this? It's expected in today's market. It should be a place for someone to go to learn more about you, your business and your products. As an artist, or photographer: Yes, you should have a domain name, with at least a small portfolio on it: Minimum where a person can learn more about you & your work. It doesn't have to be elaborate, but it should back you up in what you do. The better websites, share content. A way to purchase. A way to capture a sale they might not have in person. I will get into websites more later. I'm going to skip over actually having a website. An get down to the fundamentals of what makes one popular. A principle that runs the web, an has since at least 1996. What you need to know the most before you ever put on up, or post artwork to sites or social media. The last decade or so: I haven't ran a website. I didn't have time for it, the way I know one needs to be ran. I had a “feeling” social media was going to get “big” an print art sites would too. Since I worked for companies that already had websites: I didn't really NEED a website, other then for my own personal art I had already started promoting on social media. For a year, I put a lot of work into just my fractal art, using only social media & art sites to promote it. Then went into managing the studio an only monitored how it was doing once in awhile. I didn't go at it full blast like I know how to. I was busy going non stop in studio. I didn't pay attention to it much. Everything just kind of sat on the internet, an I'd get some residual income from it here or there. Not as much as it could be producing, but more then a lot of artist even see. So, while I did my other art: I watched what it would do. It was a curiosity thing. The sales I have made where from keywords. I didn't need a website to actually apply principles websites use: because I posted all across social platforms & art sites. I just tried to make sure I used keywords when posting. What are Keywords? Keywords are words to describe what you are posting. When you post artwork, many of the sites allowed you to pick words to describe your work. I would pick words a person would use when searching for my type of artwork. An the ones I did this well on sold. The ones I was to in a hurry to do well, didn't. Keywords are found when a search engine scans one of these sites, scans the digital picture. It registers the word as a descriptor. When a person searches for something using that word, it will bring up your stuff in the results. How well you describe something using keywords, will get you closer to the top of the search result. Keywords are also in the title of the artwork you post. So having words someone would search for is helpful in getting you found on search engine results. It's also helpful in the search on the site it's self. It works the same way. So if your on a art site, an it has a million artist on it: Paying attention to the keywords you use. An your description helps you stand out from other artist an get found in a sea of them. Their search engine, an main ones like Google scan your descriptions: An return you in the results if you do a good job of what folks would search for when buying. Keyword results are also embedded in the page for engines like Google. In the html. Places Google, who has a whopping 60% of the market find keywords within the page. They are called meta tags. A good art site to post on is one that is search engine friendly. I can search on Google for artist dana haynes how well I'm actually keywording. An truth is, I was normally in a hurry an didn't do that great of a job. An know if I want to increase my art sales online: I have to go back to each of these sites an do a better job of titling them, describing the artwork an key wording them. I will get more results in search engines, an on the art sites if I invest time doing this. Which increases my odds of making a art sale online. The low return on artist dana haynes isn't a problem: Because most folks are not going to know your artist name at first anyway. Unless you really get to the point of your KNOWN known: It's just good way to tell if your keywords all your work. Eventually, as you become more known by name: Yes, it can be a big deal. When searching for writer dana haynes, I'd expect to find that person: Not myself. But when searching for artist dana haynes: All my work should be in the results. It's not. An that is how I can tell, there is room for improvement. More sales. I make more sales on Redbubble, then I do any other art site. So this gives me a hint, where I am doing something right. Redbubble has a chart you can look at to help you understand where your key-wording efforts are paying off. What I learn about looking at the chart is, about half my traffic comes from within the site an the other half is organic: With social media sprinkled on top. What does this mean: It means when people are searching for the type of art I do: It can be found on Redbubble. It also tells me, I am bring in lil over half my traffic to sell someone my kind of art. This is good. My titles, keywords an descriptions are working to be found. It increases my chances at a sale. I personally know most of my “organic” sales come from Pintrest. From their search within the site. An it gets picked up on Google. So since I know my traffic is coming from this way: I can go look at what I posted on Pintrest that is coming back in results. Look at how I key-worded it. Described it. An titled it. It's where half my sales are coming from, so I'm need to go back an look at what I did right. Then do it again that way on each piece I have. So more of my artwork gets picked up more in results, an actually in front of another persons eyes. It's the same process a website uses to get found. See, to sell artwork you don't technically have to have a website: Although you should to increase your chances of sales. It's the same reason you should be on social media. The same reason you should be on art sites. The more a search engine sees “you”or you work, the higher up in the search results you go. Being in all these places, gives you a higher ranking. The higher ranking you have, the more people see your work. Increasing the chances of a sale or gaining a customer. The more you keyword right, website or not is what drives the internet. Before social media this was important an still is. To get a website popular, you had to network. You had to make sure you came back on as many sites as you could to be listed near the top of a search engine result. This meant spending a lot of time keywording your work an linking it on other sites. Websites would exchange links, join webrings, list with each other. The more people that shared your link, the more popular your site would get moving you up search engine results. That would increase your traffic, increasing your chances of making a sale. The only thing that's changed is that you have a more socially acceptable way of networking. You now have ten places on social media you can share links of your work. Whether it's on your site or theirs. It's still YOUR work. You have at least ten art websites you can put your artwork on. All linking to YOU, your work. An with social media, you have people commenting an talking about it. All that can be scanned an picked up by engines. That's about 20 stable networking links. Driving them back to your work in search engine results: Allowing your work to actually be picked up by others to see. That's more traffic then average artist would with a website back in the day. Many would just float around in “out space”with no one viewing them. Or if it someone did, it would because they where already a face to face client. That's why I said, you should have one to back up what you already do in “real life”. But if your wanting to sell artwork online, you have to understand what drives traffic to you online. Keywords. Networking. When I say networking. I'm not talking about social media. I'm talking about what puts you higher up in search engine results so you can reach more customers. New customers. Customers that might be more interested in your work, then those locally. My fractal art is a acquired taste. Not everyone is into it. It has a market for it, but I have to show it to more people to find those that are into it. So when I talk about networking, I'm talking about internet networking. The “old fashion way”. Linking my work, no matter what site it's on as much as possible to drive it up search engine results to get found. The same you'd do for a website. I didn't have one, which I should have if nothing else to drive more content links up search engine results to get the artwork seen. See, it really doesn't matter if I have 400 people on my Facebook page, or 2999 for traditional or fractal artwork. What matters is how many links of my work I can get a search engine to pick up. It's nice if you can drive them back to your website for more sales, or follow up sales or have some place you can create another network link for a search engine to pick up: But the number of people you have on social media doesn't isn't what's important. It's how many links can you put on it the search engine will pick up. To drive up you rank in search engines. Drive up your popularity in search engines. Pushing that up is what actually gets you art sales. Or leads in photography. Or new customers locally. Google alone is 60 percent of results. Whatever feeds a search engine with links that have keywords people are searching for is going to be what gets you the sales. The new customers. The niche art buyers you are looking for. So I can feed my social media with links of my art key worded on it an on the link to drive up traffic, which drives up my sales. It's not how many people I have on it selling artwork nationally, it's how many links I can put on it. An you can post as many as you like on social media. The more links back to your work, drives it's popularity. It's rank. Higher up you go. The more people find, you an add you to social media accounts. That is how influencers become influencers. They posted a lot. They had a lot of links. The higher up in ranks they go in search engine results. It feeds their popularity. More add them because of it. If your an artist, selling traditional art or niche art. Focus on keywords & linking as much as you can. Try not to think local, but world wide. If your work is more local, like for example: I do portrait photography. I don't need customers for it nationally. So, I don't link link link like I do for other artwork. Your approach to a local business vs reaching a national one is going to be different. My photography business just needs to be found in specific searches for it. I don't have to reach as big of an audience to sell it. But if I was doing a different kind of photography, I'd probably have to use this approach. So, say on social media for the artwork I sell locally. I might post couple times a day at prime time for it to be seen. Not to the point of annoying. But for a national customer base, I'd post as much as I could. As often as I could. Not because I want to annoy people, but because I want it picked up on those search engines. So, later that customer far off in another state could find me. The more links the merrier. Higher my chances. Make sense? It all starts with keywords. Then links. So if you keep this in mind, before you even build your website. Join an art site an post on it. Or jump on social media, your a step ahead of the game if you do it right in the first place. If you have a clear understanding of it. I do, an have to tell ya: I did over 265 pieces of art, just in fractal art that I have to go back to on each site an tweek for better results. That's 1000s of pages I have to tweek. I am not looking forward to it: but it gets the results. It wins the game. Residual sales. Which is the goal of artist on the internet. It's simple to do. It's pretty straight forward advice. An if you keep this advice in mind right from the start, will increase your art sales. An it last. I made an posted most of my fractal art in 2010. I am still at the top of results by taking the time to try to do this correctly in the first place. I still see traffic from it without putting in any more effort. It's pretty much stayed right where it's at. Whether I had time for social media or not. Paid any more attention to the art sites or not. It's stayed in tack, generating traffic, results an producing more customers for me. Without a lot of effort on my part since. So if you put in the work right from the start, doing it the right way will keep producing results. An that simply boils down to really understanding the technology you are working with. To sell with. In 2013, I deleted my studio's facebook page. I deleted over a 1000 folks of my facebook page. I didn't need to reach folks locally to sell my portrait photography. I was traveling at the time. An it was a distraction. I kept all my work online that was just needed to reach a national audience in tact. It grew even when I wasn't paying attention to it based on just a years worth of real effort & hard work. I'm back to having time to focus on it an making more traditional art. I have the time to do it. An the first thing on the list to do: Is not make any new art. But tweek what I already have produced. That's how important keywords are. Descriptions are to art sales online. Titles. Once I feel I have those profected, then I can really get going on linking. Internet Networking. Then I should see a degree of advancement in art sales. Then I can get back to doing more art. But it's kinda like taking time to clean up your studio. Or the pause before a diver takes the dive. In selling anything, you have to put it together in a way that a customer would want. Use. Customers use the internet to research what they are going to buy before they even buy it. There is a right way to reach them, an it's not luck. It's keywords. An the key to that is simply ask yourself... “What words would someone use to search for what I'm selling”
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The other day, I wrote the general outline of everything I do online. The list of actual sites is longer then that an I went about checking out where I left off with things. With the health problems I've had the last few years, I just shut down my computer. I needed a break from it because I would go to work, then come home an work. An the kiddo's had a bone to pick with me about it. Frankly, I just needed a vacation an deal with the root of the medical problems I was having. This is not the first time I've dealt with a cancer scare. Right after I found out I was pregnant with my youngest, the doctor told my my pap came back abnormal. I would have to wait until after I had her to know, but the pregnancy would slow it down. So after her birth, they did the tests. On a scale of 1-10 I was a nine. My cervix was on the verge of cancer. I had it removed. I call my youngest, my guardian angel because of it. If I had not gotten preggers, I would have never known. I considered myself extremely lucky. Even though I had gallstone attacks for over a decade. Lucked out an a doctor finally figured it out an I had the surgery to remove them. The thing is, I just worked myself into a teesy. An this last scare, I was just exhausted. Mentally, emotionally an physical just done. I worked my regular photography job until I just couldn't go no more. I quit “the internet” an digital artwork. I was frankly just too damn tired to mess with it. So, I've let it just float the last two or so years. Because of that, and is it even worth the time an effort I'm putting into it. I didn't expect to see a massive return on my time an effort anytime soon. I defiantly have a long term game plan an approach to the whole thing. Internet entrepreneur ships, successful ones just don't make money over nite. But the other reason I quit, is I needed to step back an really take a look at what's really going on. I meet with my former boss of Picture Me! And basically said to her: “I'm just trying to understand why “the real world” an the internet are not working together” Why people aren't making they money they should be in these industries, on or off the net. An what needs to be done to correct it. In my mind, by now brick & morters, real world businesses should have a real grasp of what is needed to survive in techno culture. Why are so many long standing studios, companies going belly up? Why art artist making less. I mean this was really effecting me because I work online and off. I've watched, 5 majors in the photography business fold up, sell the company or file bankruptcy. Two of them had very strong internet strategies. All they are seeing is trickles in profits compared to what they should be seeing. An I've watched artist jump on this site or that, upload their work just like I have an putting a lot of effort in, to see little return. While those companies they have uploaded to make 5 million a year. It's flustering. It's a lot of work, so why do it is where I was getting to. Like I told her, something is not working between the two: internet & real world. I was tired. I just had invested the last ten years of my life in both. An frankly, I get annoyed on a lot of these art sites as well because I have a programming background an go, why the hell doesn't it have this, why don't it have that? An I get equally annoyed with the “real world” businesses because they aren't using it to it's full capacities. Almost to the point, I want to go just create one myself. Then I think about it an go: NOPE. I'm tired. I know how much work goes into running one already an say forget it. An that's pretty much what I have done the last two years because the two sides of the industry are not playing well together. Yes, there is an niche in there. Yes, I know there is an opportunity in there. No I do not think we need another one. There are to many art sites out there now in my opinion. So unless someones going to do it RIGHT. I don't think another one should be built. An I never will unless I'm positive it can be done right. Trust me, I could pick apart each artistic site there is. What's not working, what is working. What they need to add, what they need to stop fricking doing. But I'm just now getting to where I feel better or good enough to even sit at my computer. The problem “real world” businesses have on the internet is they don't respond to their customers. I created just a little Facebook page for my store. I responded every night to my customers. I watched in horror as the main corporate site ignored customers. They didn't respond to them on social media. An watched as complaints piled up on their internet accounts. The internet is no different then a customer walking into your studio or store: You have to give them the same level of service you would face to face. An yes, I get it. I've been in retail over 32 years: Some people are just assholes. Yet, in the real world you have to respond to them. You have to listen to them. You have to correct the problem. Even if they are totally wrong half the time. It's rare to ban a customer, asshole or not. CPI failed at customer service on the internet. An Lifetouch, wasn't much better. That's why they have been swallowed up by Shutterfly. I use to get customers, that where so grateful to have me just because Lifetouch was so bad at dealing with customers. Hopefully, with Shutterfly they handle themselves better. My guess is yes but then I see the Shutterfly site doesn't handle professional photographers very well on the internet themselves. It's just about selling prints. An that's what a lot of these artistic sites are only interested in. Few of them really promote promote the artist as much as they should. Some of them aren't even search-able by internet engines. The slap a few things up related to artist, like giving them a support network of other artist: Which we need but they all are about promoting their own companies. Nothing wrong with that but artist still are not getting picked up as much as they should be on the internet by them. Some of it is the artist themselves own fault. I'll give you few examples of my own blunders: Cuz I know better an would still get in a hurry uploading an wanting to move on to the next task is this: Artist don't write good descriptions of their work, an bad at key-wording it. As, I looked around yesterday at all the updates I need to do if I'm going to jump back into this is I made the blunder. Well what the hell am I talking about? Okay, the biggest thing artist/business who are not computer savvy need to know is: You won't be found on the internet if you don't do this. An I'll use myself as an example: Go to Google an search for Dana Haynes My artwork comes up half way down the page in the images section. But none of my stuff comes up on the first page. I have one listing of me on the second. Most people won't click beyond the first ten results on a search engine. This is BAD. I know better. Every piece of artwork I posted, which is over 500 something by now should have had a well written description for each piece an at least had my name as a keyword. Sites like Redbubble & ImageKind let you do this. An I was very good about it when I started posting my pieces. But as time wore on, I would upload an run. An I probably didn't use the best keywords I could have for each pieces. An here's why: Most people are not going to be searching for my name. Not as an unknown artist. Yes, you should keyword it with your name but it's not the most important keywords your going to use. What you want is keywords people actually search for when buying artwork. Example: Search artist dana haynes an I am the first one that comes up. But this still requires someone knows my work to begin with. Yes, you should still use those: because someday maybe lots of people will know your name. I used Fractal art & artist on everything I keyworded. None of it shows up in the search results, an I'll tell you why: The art sites I posted on are not searched by search engines. This is why, I stopped what I was doing. This is why I looked at my ol' boss an said somethings off. Because the only way I get results back is if I search: fractal artist dana haynes. Then I show up in the top ten. Then all my artwork shows up. But it's still requiring someone knows my name. Unless you are very active on social sites posting your work, introducing people to your name and brand you can't be found. An you won't make many sales either. There are two ways to look at this: Hey, at least I'm getting my name out there. An that's wonderful. It's a part of leaving a long term legacy. An people get to know you because your using these sites. An yes, it feels good to be featured on ImageKind as an upcoming artist. Or spotlighted on Redbubble. The attention to your art by other artist feels good. But attention & likes don't pay the bills. It's a way for customers to find artist & artist work. But it doesn't mean you will be found on one of these sites. Let alone sale anything that amounts to a real income & I'll tell you why: The flip side of it is this: I spent a shit ton of effort, posting to every where to get my name out there. Now, some people know my name an can find me to purchase. The problem is it all leads back to these art sites an I could just as easily loose this one little old customer that found in me: the needle in a haystack. They can get easily distracted an buy someone else art or product instead. So, being on these sites is a catch twenty two. The goal is for them to purchase yours. Well, how do you do that? You have a website that's key worded an the meta tags are in place so that they visit your site first instead of one of these sites first. The job of those sites, is to get you found. Not for you to loose potential customers to. Everything you do should point back to your site. Your name, your brand. An I will admit it. I have a programming background, but haven't kept my site up an running. Mostly because I've been sick the last few years but anywho, you catch what I'm saying here. These sites, they come across like well t his is all you need. But I'm here to tell you, don't believe it. It doesn't look professional. So if you are serious you will put up a website with your own url. They just cost so little these days, there just isn't much of a excuse not to. An now that I'm feeling somewhat better, mines going to go up. I have a little freebie one right now. Just playing around with my design I want. An you can use weebly, or wix an any other “cheater”. They don't take a lot of programming background to use. At bare minimum, just post a small portfolio of your work an how to contact you. If your serious about selling your artwork you will. Might be worth it to invest in a web designer. They can set up a site for you that's just as easy to use as Shopify. An they don't have to cost an arm & a leg either. You can generate leads this way or commissions. Sell stuff you already made, but everything you do on the internet should point back to you. Your art. Your name. Your brand. But be sure to understand meta tags & keywords. Without them its hard to generate new customers: That's the goal. Increasing Sales an retaining old customers. The thing about meta tags and keywords, whether its on your own site or one of these art sites is getting the right ones. Don't think about what you would search for. Think about what your customers would search for. Not just the ones that know your name. That's an easy one. Any idiot can do it. Think about what the customer that doesn't know you is going to search for. I'll give you example. The family business is a tavern in town. Regulars know the name. They will search for that. Great, but don't you want the people that don't know your business to find it? Or are you okay with landing on the fourth or fifth page of a search engine result where you will never be found. Because most folks won't look that far into a search result. So, if you where a customer looking for somewhere to new to go hang out, what would you look for? Name of the town, an probably just the word bar or tavern. Am I making sense? Are you following me? Use the word bar, tavern an any other word you can think of a new person would use to search. What most web designers if they are good will do this for you. If they don't they aren't that great. But a decent design includes doing a search of what meta tags an keywords to use. If your designing your own or having someone else do it for you: Go to Google. Run searches on your competitors. Open up their site programming: Look at the words they use to comee up first in the results. Chances are the designer used more keywords then your site an it's why they are getting the results an you are not. You could be the most popular place in town an be coming up low in search results for this reason an this reason only. If your artist, think about what a stranger would search for. Art, painting, abstract fractal blue gray dog donkey ect This is your biggest expense an usually cost you nothing to do it right. This is how you leave a footprint on the internet. This is how you get found. Also, be sure to embed keywords in your photos an use them in your descriptions. Don't forget to do this. You'll come up more often then someone who forgets. LOL like I did sometimes. Only about half the artwork I've done comes up in search results. That's still mighty good but it could be better. An all that is with me being gone for two years, with no website. Which, I'm fixing to get started on this next month. It's important an can't be ignored. I've just been putting it off because I'm trying to figure out a way for it to stay in place long after my death. Cuz I'm betting the kiddos will remember to pay the small monthly fees to keep it in place. An that is one reason to post on these art sites. Most of them are free to a certain degree. An if my website goes down, or my backup drive fails like my did all the work you've done still exist somewhere. An the sites are pretty good about protecting your images. An so will your social media account. As long as that site is live. I have witnessed popular art sites like artistrising.com a subsidiary of art.com go down. No longer in use. Vango.com, who sold only original paintings for $250 quit. Say they can no longer do it. An in 20 years, Facebook might not exist. So there are marketers out there that say social media is a waste of time. Or websites are. An countless regular old people who just socialize on their computers that won't get your actually not just on yours to be social but running a business. Are they right? Is social media marketing a waste of time? Is having a website too? Well, I just went two years not doing either. Kinda testing the theories while I was sick. An just told you about two companies that failed because they didn't take social media or the internet seriously. They had websites. Not very responsive ones. Who didn't give the level of service they would face to face. Both of them the two largest in the nation. So I'd say, yes it matters. When you see large companies crumble because of it an ask yourself why? The answer is having a bad social media / internet reputation. Bad word of mouth. People went to better photographers who would respond on social media. I haven't really done much art except at work. It couldn't be displayed publicly or I didn't personally have to post it. So I haven't had much to share anyway. Did people notice? Yes an no. When you disappear from the internet life goes on without you. But you can get right back in there an pick it up like nothing happened. It's kinda the same in gammers land. Where ya been, oh! Well, welcome back. We missed you. An you pick up where you left off. As long as you didn't leave people angry. You can take vacations from social media. I didn’t leave angry customers laying around so it didn't really effect me, my brand or art sales. I sold art without any more effort on my part. So soical media didn’t matter, but it did. Cause it’s what helped me get search results years ago too. Which is nice to know that residual income will come in long after you've put that kinda effort in. Which is an argument for being on a shit ton of art sites. Just encase something happens to you. Or like me, loosing a hard drive. At least I know now what will happen to my work if I pass. An I'll left some kind of legacy when I'm gone. So, while its not the greatest sales in the world right now because I haven't continued to work it. It is something. An I still do get tickled when someone from Germany or Florida buys my work. But back to the question of do you really need to be on social media? Depends. I say artist an businesses do. An they need to be just as responsive as if someone walked into their store or studio. There are people who do not do social media & businesses that won't. They generate leads a different way an don't need to. But its Rare. One of these “gurus” spouting off you don't is being very generalized saying that. He only has two products. He doesn't run a service oriented business. If your unsocial online why would I expect you to be in your business. Why would someone hand you there business if your not? If someone is going to buy a Snickers Bar, a good product, who do you think they are going to buy from? The unsocial one or the one that’s social with them. That makes them feel welcome. An with artist & photographers especially it's important. You need to leave a impression of who you are with people to sell your work. You could be “hell kitchen dude” with a tude, an it work for you. I've watched a clothing company generate leads just posting sarcasim. It works with their brand. Might not work for yours. Depends on what you decided you & your brands about. An who you want your audience and customers to be. I have very diverse customers. My customers for my photography is usually dead opposite the audience and customers I sell fractal an traditional artwork to. Being on social media helps you discover who likes your work, types that don't an gives you an idea of who you want your customers to be. It helps you narrow it down really quick. Social Media gives the ability for people to respond to you, helps you improve your work, service an business. So while I agree with that “guru” that your product needs to be great. An it's the most important thing. He doesn't seem to understand service in our day an age is a “product”. An you can't just order it. You actually have to interact with your customers, fans an “audience”. An it is like putting on a show. While it's a little more work, it is what will make you stand out competing with someone else that sells the exact same product or service. Do I think you should spend all your time doing just that? Social Media? No. I think it's just one part of customer service these days an putting on your “show”. That's just part of sales. Does social media increase your sales? Yes. If done right. Does it have to be time consuming? No. Depends on how large you or your business is. Some of the companies I worked for should have hired at least one person to do nothing but respond to customers online. They didn't. An it hurt their brand enough to put them out of business. The other one, had poor phone responses. It took a nose dive. I've heard complaints about another larger one having the same issues. Service matters. Service is interacting with people. So yes, social media matters. And I've said that right from the beginning of it. AOL sold a lot. An so does word of mouth. People understand I'm an artist... but what exactly is it I do? I do it all! Seriously, it's probably why I'm sick. I worked myself into a frazzle. Cause I kinda am a “want to do it all” kinda person. Which makes me what they call “stack-able” these days. Instead of going to art college: I decided I'd just go get the entry level job that taught me about “Art” in the practical world. For example: I wanted to learn more about print because they hired graphic artist. So, out of high school I got a part time job at the local newspaper, in the in lower in house print shop as an assistant. I quickly got bored with making note pads an envelopes. The pay was awful. An found out the pay for the graphic artist was not much better, an left. But in my early years, this is how I took art “classes”. I just go get the entry level jobs an learn about it that way instead of paying for classes I couldn't afford. I decided I'd learn more that way. At the time, retail management jobs paid better an that's the route I went. I took one accounting class, an just focused on business as a career. It was a secondary interest I had. An I enjoyed it. I felt being in management was more stable then being an artist. I loved interacting with people & learning a new business model. I worked in taverns, restaurants an gas stations. I helped open new ones. I cleaned up old ones. I loved accounting, inventory, P&Ls, auditing an learning all about marketing in a practical sense. I loved the first of the month, rolling out new ad campaigns all the nitty gritty details of operating a business. Up until 21 years ago, I just focused on my retail management business career & did traditional art “on the side” because I found there was an art to business too. Then I had kids lol an had to balance business, art an them. Then the internet happened an I couldn't help myself: Suddenly you could learn things they didn't even teach in colleges yet. I spent my free time teaching myself html, programming an how to draw on computers. I invested my time in developing a website. I learned all about how the to make the internet works I didn't spend my time just socializing on it like most. To me, the internet was going to be HUGE. It was going to change the way people did business AND I was going to be able to do ART & business for a living. So I finally knew what I wanted to return to college. Before that I had just took the basic classes to get them out of the way. I just did not see the point of investing tons of money into a college degree when I could go out in the real world an learn it from the ground up hands on. But, this time was different: I had a vision in my head of what the internet would become. An it's here. An there is more yet to come. So about ten years ago, I decided I needed an to finally put an traditional art portfolio together an focus on art instead of my practice site: Mommysbiz for Daycare Providers & Parents. So what exactly am I? I'm a Artist with a business management background an internet technology geek that does photography for a living while working on traditional art in her spare time. LOL Hey, when your idol is Leonardo Da Vinci... Your going to get into a lot of things. But it's turning out that taking the long way around to actually getting some art done is paying off. I can teach business how to market themselves correctly on here. I can teach artist and photographers how to treat their art like a business so they can actually support themselves doing it. Who would have thunk it? Business Art & the internet is my mix. What seems like a weird combination for me to learn turns out to be exactly what is needed in today's world. Because I see, really good artist struggling to sell. I see brick an mortar business still not using the internet correctly. Loosing out. But I don't want to be one of those “fly by nite guru's” on here. Most of them get on my nerves. They've all got it figured out an going to teach you in 20 minutes how to get rich on the internet. It doesn't happen that way folks. It's complicated. Yet you've got to keep it as simple as you possibly can or you will never get any artwork done. Nor make any sales online or off. An today's businesses an artist need to be in both worlds. An artist has to be both, an if you don't understand this: Then your a hobbyist an most of what I have to say or teach isn't going to be of much value to you. If your serious about being a successful artist, I will walk you through what you need to do on the internet. Business can learn from it as well. An we can get into specific businesses later: like photography. Don't get your hopes up. I won't sit here an mislead anyone it's NOT easy to do. It's very a competitive market even when you do not add artist to what it is you do. An you have to do more then a regular business on here to make it. But if your interested in the long haul, an leaving a legacy. I can walk you through what I do. I will go into details in with follow up writings. An I'll probably stick it all in a book later or something. I just want other artist to understand this is a long haul game. It's not going to give you income quickly. An only while art sales on the internet have gone up 40%, only 1% of artist are actually selling anything. It's why I'm not fond of the most of the internet gurus. They are making a living telling you it's easy when it's not. It's hard for a regular business to do this correctly to increase their sales but if it's done right you will. It's not an over nite thing. It's long term approach to having residual income an you will sell long after you are gone. You won't see results over nite from it. Think of being on the internet like a faucet, that leaks. It trickles at first, then eventually it gets turn on an pours. An I can't promise you will. An here's why: Not all artist are good. An I don't say that to discourage anyone. It's just a fact. We all aren't but what might not look good as a painting: might just look great on a piece of clothing. Or a coffee mug. An you get better at something with time. You could be loosey today, an be the best at something ten years from now with practice. Discipline. An that is what my approach to art, business & internet is about. I didn't get good at anyone of them without putting in the work. So you have to be willing to do it daily. Or at least five days a week. Several times a day, depending on what your doing. My approach works, although I haven't been doing it as much being ill. So here's the run down: You have to have art / product / service. It has to be good. You need a website. Content is King. Your Art: Product or Service Write / Blog Do Photos Make Videos Voice / Podcast / Livestreams You have to have a portfolio of your work on it. It has to be updated regularly: Daily, Weekly, Monthly It has to have meta tags researched & Keyworded. You want to be found by search engines. It has to be simple to navigate & user friendly. It has to be eye appealing on the internet, tv & phone Example my Traditional Art Portfolio contains: Fractal Art Acrylic Charcoal Colored Pencil Pours Murals Oil Pastels Pen & Ink Poems Tattoo Designs Watercolor I work on it regularly. It expands me as an artist & shows what I can do. An I use it for content. I have probably over 350 pieces of work. It shows my progression as an artist as well. I can offer the orginals for sell right off my website. But I design as well an I do photography for a living. I have a portfolio of each as well. One for my clients to look up their session an order from. Book a session with me or for new clients to see they kind of portrait photography I do. An since I am a photographer, I have Specialty Art as well that's not of everyday clients. I add to that regularly, again creating more content. More stuff to be found by internet search engines: to get “my name” out there. Some of it simply gets used by other artist designing themselves. So I have a portfolio of clients others can see of my work. Plus a photography portfolio of: Auto & Gas Animals Bands Churches Citys Conceptual Country Dramatic Emotive Flowers Garden Holidays Macabra Musical Instruments Park & Perserves Quotes Statues & Ornates Social Skys Surreal Tavern Things Word Art I keep up with all these things on top of doing regular sells in portrait photography. You have to have real world sales! At minimum as a photographer I set the lowest goal of the day at 3-4 sessions when I worked full time. In season its 15-40 sessions a day depending on your location. Now that I'm ill & semi retired: I still do 3-4 sessions a couple times a week to keep honing my skills. I can't stress enough that you have to have real world sales an the ability to sell face to face. Either by setting up a location or studio to work out of for people to visit & buy. Or by doing art fairs. But this piece isn't about “real world” brick an mortar, which I can get into another time: Having a internet site is just as important as having a real world location. Think of it as the same. It's where people will go to learn & buy from you. An just like in real life you want them to be able to find it. It's not enough just to have a website. You have to be found in and on search engines. Ten years ago, many gave up on websites. Everyone had one, but they didn't understand what made one a good one or a bad one. They didn't put in a lot of effort to them an they failed. Or they didn't understand the science to them. If your doing this alone, like I have been all my life with no budget you can build one. It doesn't have to cost you much as long as you understand you have to keep putting content on it. It's like a living breathing thing: Just like someone visiting your studio, store or business. It will help you bring in more business if you invest time or money in to it. Ten years ago, their was about ten directories & search engines you could be found on. A lot of folks gave up, it wasn't enough of a return on their time or money. Now it's a standard. Just as much as having a brick an mortar location. If you don't have one, your business / art isn't going to be found. People research stuff before they go shopping. So it's all the more important. An I could spend days on just talking about websites, an how to do them so you stand out in a crowd but I'm trying to keep this simple. So the average person can understand. Ten years ago, if you could keep yourself in the top ten of search engines, you'd be found. You generated visitors by word of mouth. One website owner, sharing another website owners address. They would all link together in a network or “ring” of sites. There was only one major social platform: AOL . On it you could pay an arm and a leg to advertise your brand. But you couldn't really sell art work that way. An most businesses didn't have that kind of budget. Let alone artist. Selling for artist got done the same old fashion way: Word of Mouth. Your buddy would tell their buddy, to check you out. Word of Mouth would spread. Sales still work this way. In real life and on the internet. But now instead of ten search engines, we manly have one people go to. An instead of one expensive social platform we have at least ten I can think of. Not only do you have to do artwork daily, sell regularly in the real world, update your website consistently. You have to be on social media! Businesses need word of mouth! But artist need it even more! You have to communicate to the world, your lifes work. There are at least 11 social platforms you should be on: Youtube LinkIn Tumblr Lifestream.aol Podcast And I'm sure there is more actually, but those are the majors. Some people insist you don't have to do them. An that you don't really have to update them much. An you don't if you can generate enough word of mouth without them in the “real world”. But if your interested in more customers, an getting more world of mouth is a good thing for you: Then you will. I could spend weeks on just this top alone. Because it's not just about marketing, or becoming famous, how many likes you have or followers. Although those things may or may not come with it: It's about word of mouth: The best and oldest way to get what you do out there. I meet a few new people a couple of months ago. Never spoke to them in my life: but they knew: One I was an artist. Two: I was good. Three: I could do what they needed done. You can't buy word of mouth. It's free and it's priceless. Yes there is a right way to market on them an not offend anyone, without paying for ads. Which, I recommend for some an not others. It depends on what your art is. What your service is. Your product. I worked for one of the best studios to work for, CPI. In some of the best locations. An they have decent products, good service, great locations: but they could not beat the word of mouth on the internet. They could not compete with photographers on the internet. Not because they where bad, but because they didn't respond to customers on the internet. They didn't show their work as often as they could. So, great solo photographers grabbed the market because they where on social media. They showed better work & where doing the internet right. An they where getting all the word of mouth. My studio went up 20K in sales all on word of mouth. I had people traveling 60-100 miles just to come see me, do a session with me and buy my artwork. When the company was failing as a whole. Why? Because they heard about me. All because I was good and asked them join me on social media & like my Facebook page. I'd get home from work, post my work of sessions customers gave me permission to an respond to them. The company as a whole didn't do that. They had great service, products an usually better photography but they didn't do that on the internet. An it hurt them enough to bankrupt them. So I can't even begin to tell you how important it is to have word of mouth: not just off line but online. Now, that's about what it takes to run just a normal business real brick an molter business. The basics of it an I haven't even gone into details. An artist has to do one other thing, as if that isn't enough right? Artist need to be on as many art sites as they can find. Why? Your branding your name: Sometimes it's gonna be your name an your name only that sells your artwork. Remember, your wanting to leave a legacy that lives on after you do. That requires you be found as many ways as you possibly can. So search engines pick you up. You'll need to upload a decent copy of your art work on: Redbubble Fine Art America / Pixel ImageKind Deviant Art Behance Aritist.com Etsy Sedition Society6 There are more then that and I recommend you get on as many as you can handle. I started out on ImageKind. To avoid the fees, I just posted my fractal art, a portfolio of the latest. You have to decided what your budget can afford. If you can be on all of them great. If you can't do what you can afford to. Most of the sites I listed are free, or low based. Your work will come up more in Google, generating more hits. An more sales. Don't expect the sales to make you a living. It's more about getting noticed, making a name for yourself and it living on after you do. A legacy. It does create residual income. Even if it's low, it's worth the effort. I personally just keep adding a site to put my artwork on. I'm all over the place, so I can be found. It's NOT easy. It's time consuming an only you can decide how much of your time it's worth to do this. My main portfolio of portrait photography is rarely seen. It's made me the most. I'd post it all if I had time to. Or owned all of it still. I myself, am getting away from that. My advice, is start with one of these websites, so you can sell prints & products of your work. Get a idea of how long it takes you. I'm pretty fast at it, so I can usually do a piece of work, post it to ten different sites an update all those social media accounts. Plus pay attention to people on them. I have make the time to. I make the time. I do mainly: Traditional Art, Design, Photography an thinking about going into the digital specialty art of photoshop manipulation. Each thing I do goes through this process. Make the art Update the website Post to art sites Post to social media Sell the art Sometimes it's reversed depending on the what kind of art your doing. In photography, it's smarter to sell it to them first, then post to social media. It just depends. But as you can see, I'm working four main things artistically an on about 30 sites to make that 1% of sales artist make on the internet. So when I tell you, it's NOT for the faint of heart. I'm not lying. I just mentioned art sites but graphic designers & photographers should be on: Dreamstock Shutterstock Foap Bigstock Istock Fololia Some use Flickr, Pica an shopify. It depends on what your doing artistically. There's 3DOcean & Envato for designers or more tech savy. Plus freelancer for jobs if you think doing all those aren't keeping you busy enough. My point is, artist who are pretty disciplined about doing artwork to begin with make it. You entertain others with it as you post, creating more word of mouth. That thing, that most artist need to sell. I've been brought up on ImageKind, spotlighted on Redbubble an others told about me helping me out with my photography sales. Even if I didn't sell a lot online, it helped me sell a lot face to face in real life. It helped me get jobs in the arts. So while most artist don't have a marketing team behind them. Let alone a lot of money to throw around: This is the way you go: Stackable. It's a computer networking term, the takes one thing and connects it to many. It leaves a big foot print on the internet & in real life: A Legacy. I just have to remember I'm not a computer some days: an human. |
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