People understand I'm an artist... but what exactly is it I do? I do it all! Seriously, it's probably why I'm sick. I worked myself into a frazzle. Cause I kinda am a “want to do it all” kinda person.

Which makes me what they call “stack-able” these days.

Instead of going to art college: I decided I'd just go get the entry level job that taught me about “Art” in the practical world. For example: I wanted to learn more about print because they hired graphic artist. So, out of high school I got a part time job at the local newspaper, in the in lower in house print shop as an assistant. I quickly got bored with making note pads an envelopes. The pay was awful. An found out the pay for the graphic artist was not much better, an left.

But in my early years, this is how I took art “classes”.

I just go get the entry level jobs an learn about it that way instead of paying for classes I couldn't afford. I decided I'd learn more that way. At the time, retail management jobs paid better an that's the route I went. I took one accounting class, an just focused on business as a career. It was a secondary interest I had. An I enjoyed it. I felt being in management was more stable then being an artist. I loved interacting with people & learning a new business model. I worked in taverns, restaurants an gas stations. I helped open new ones. I cleaned up old ones. I loved accounting, inventory, P&Ls, auditing an learning all about marketing in a practical sense. I loved the first of the month, rolling out new ad campaigns all the nitty gritty details of operating a business.

Up until 21 years ago, I just focused on my retail management business career & did traditional art “on the side” because I found there was an art to business too. Then I had kids lol an had to balance business, art an them. Then the internet happened an I couldn't help myself: Suddenly you could learn things they didn't even teach in colleges yet. I spent my free time teaching myself html, programming an how to draw on computers. I invested my time in developing a website. I learned all about how the to make the internet works I didn't spend my time just socializing on it like most.

To me, the internet was going to be HUGE. It was going to change the way people did business AND I was going to be able to do ART & business for a living. So I finally knew what I wanted to return to college. Before that I had just took the basic classes to get them out of the way. I just did not see the point of investing tons of money into a college degree when I could go out in the real world an learn it from the ground up hands on. But, this time was different: I had a vision in my head of what the internet would become. An it's here.

An there is more yet to come.

So about ten years ago, I decided I needed an to finally put an traditional art portfolio together an focus on art instead of my practice site: Mommysbiz for Daycare Providers & Parents. So what exactly am I?

I'm a Artist with a business management background an internet technology geek that does photography for a living while working on traditional art in her spare time.

LOL Hey, when your idol is Leonardo Da Vinci...

Your going to get into a lot of things. But it's turning out that taking the long way around to actually getting some art done is paying off. I can teach business how to market themselves correctly on here. I can teach artist and photographers how to treat their art like a business so they can actually support themselves doing it. Who would have thunk it?

Business Art & the internet is my mix.

What seems like a weird combination for me to learn turns out to be exactly what is needed in today's world. Because I see, really good artist struggling to sell. I see brick an mortar business still not using the internet correctly. Loosing out. But I don't want to be one of those “fly by nite guru's” on here. Most of them get on my nerves. They've all got it figured out an going to teach you in 20 minutes how to get rich on the internet. It doesn't happen that way folks.

It's complicated.

Yet you've got to keep it as simple as you possibly can or you will never get any artwork done. Nor make any sales online or off. An today's businesses an artist need to be in both worlds. An artist has to be both, an if you don't understand this: Then your a hobbyist an most of what I have to say or teach isn't going to be of much value to you. If your serious about being a successful artist, I will walk you through what you need to do on the internet. Business can learn from it as well. An we can get into specific businesses later: like photography.

Don't get your hopes up.

I won't sit here an mislead anyone it's NOT easy to do. It's very a competitive market even when you do not add artist to what it is you do. An you have to do more then a regular business on here to make it. But if your interested in the long haul, an leaving a legacy. I can walk you through what I do. I will go into details in with follow up writings. An I'll probably stick it all in a book later or something. I just want other artist to understand this is a long haul game.

It's not going to give you income quickly.

An only while art sales on the internet have gone up 40%, only 1% of artist are actually selling anything. It's why I'm not fond of the most of the internet gurus. They are making a living telling you it's easy when it's not. It's hard for a regular business to do this correctly to increase their sales but if it's done right you will. It's not an over nite thing. It's long term approach to having residual income an you will sell long after you are gone. You won't see results over nite from it. Think of being on the internet like a faucet, that leaks. It trickles at first, then eventually it gets turn on an pours.

An I can't promise you will.

An here's why: Not all artist are good. An I don't say that to discourage anyone. It's just a fact. We all aren't but what might not look good as a painting: might just look great on a piece of clothing. Or a coffee mug. An you get better at something with time. You could be loosey today, an be the best at something ten years from now with practice. Discipline. An that is what my approach to art, business & internet is about.

I didn't get good at anyone of them without putting in the work. So you have to be willing to do it daily. Or at least five days a week. Several times a day, depending on what your doing. My approach works, although I haven't been doing it as much being ill. So here's the run down:

You have to have art / product / service. It has to be good.

You need a website. Content is King. Your Art: Product or Service Write / Blog Do Photos Make Videos Voice / Podcast / Livestreams You have to have a portfolio of your work on it. It has to be updated regularly: Daily, Weekly, Monthly It has to have meta tags researched & Keyworded. You want to be found by search engines. It has to be simple to navigate & user friendly. It has to be eye appealing on the internet, tv & phone Example my Traditional Art Portfolio contains:

Fractal Art
Acrylic
Charcoal
Colored Pencil
Pours
Murals
Oil Pastels
Pen & Ink
Poems
Tattoo Designs
Watercolor

I work on it regularly. It expands me as an artist & shows what I can do. An I use it for content. I have probably over 350 pieces of work. It shows my progression as an artist as well. I can offer the orginals for sell right off my website. But I design as well an I do photography for a living. I have a portfolio of each as well. One for my clients to look up their session an order from. Book a session with me or for new clients to see they kind of portrait photography I do. An since I am a photographer, I have Specialty Art as well that's not of everyday clients. I add to that regularly, again creating more content. More stuff to be found by internet search engines: to get “my name” out there. Some of it simply gets used by other artist designing themselves. So I have a portfolio of clients others can see of my work. Plus a photography portfolio of:

Auto & Gas
Animals
Bands
Churches
Citys
Conceptual
Country
Dramatic
Emotive
Flowers
Garden
Holidays
Macabra
Musical Instruments
Park & Perserves
Quotes
Statues & Ornates
Social
Skys
Surreal
Tavern
Things
Word Art

I keep up with all these things on top of doing regular sells in portrait photography. You have to have real world sales! At minimum as a photographer I set the lowest goal of the day at 3-4 sessions when I worked full time. In season its 15-40 sessions a day depending on your location. Now that I'm ill & semi retired: I still do 3-4 sessions a couple times a week to keep honing my skills. I can't stress enough that you have to have real world sales an the ability to sell face to face. Either by setting up a location or studio to work out of for people to visit & buy. Or by doing art fairs. But this piece isn't about “real world” brick an mortar, which I can get into another time: Having a internet site is just as important as having a real world location. Think of it as the same. It's where people will go to learn & buy from you. An just like in real life you want them to be able to find it.

It's not enough just to have a website. You have to be found in and on search engines.

Ten years ago, many gave up on websites. Everyone had one, but they didn't understand what made one a good one or a bad one. They didn't put in a lot of effort to them an they failed. Or they didn't understand the science to them. If your doing this alone, like I have been all my life with no budget you can build one. It doesn't have to cost you much as long as you understand you have to keep putting content on it. It's like a living breathing thing: Just like someone visiting your studio, store or business. It will help you bring in more business if you invest time or money in to it. Ten years ago, their was about ten directories & search engines you could be found on.

A lot of folks gave up, it wasn't enough of a return on their time or money. Now it's a standard. Just as much as having a brick an mortar location. If you don't have one, your business / art isn't going to be found.

People research stuff before they go shopping.

So it's all the more important. An I could spend days on just talking about websites, an how to do them so you stand out in a crowd but I'm trying to keep this simple. So the average person can understand. Ten years ago, if you could keep yourself in the top ten of search engines, you'd be found. You generated visitors by word of mouth. One website owner, sharing another website owners address. They would all link together in a network or “ring” of sites. There was only one major social platform: AOL . On it you could pay an arm and a leg to advertise your brand. But you couldn't really sell art work that way. An most businesses didn't have that kind of budget. Let alone artist.

Selling for artist got done the same old fashion way: Word of Mouth.

Your buddy would tell their buddy, to check you out. Word of Mouth would spread. Sales still work this way. In real life and on the internet. But now instead of ten search engines, we manly have one people go to. An instead of one expensive social platform we have at least ten I can think of. Not only do you have to do artwork daily, sell regularly in the real world, update your website consistently. You have to be on social media! Businesses need word of mouth! But artist need it even more! You have to communicate to the world, your lifes work. There are at least 11 social platforms you should be on:

Google
Pinterest
Facebook
Youtube
Instagram
LinkIn
Twitter
Tumblr
Lifestream.aol
Podcast

And I'm sure there is more actually, but those are the majors. Some people insist you don't have to do them. An that you don't really have to update them much. An you don't if you can generate enough word of mouth without them in the “real world”. But if your interested in more customers, an getting more world of mouth is a good thing for you: Then you will. I could spend weeks on just this top alone.

Because it's not just about marketing, or becoming famous, how many likes you have or followers. Although those things may or may not come with it: It's about word of mouth: The best and oldest way to get what you do out there. I meet a few new people a couple of months ago. Never spoke to them in my life: but they knew: One I was an artist. Two: I was good. Three: I could do what they needed done. You can't buy word of mouth.

It's free and it's priceless.

Yes there is a right way to market on them an not offend anyone, without paying for ads. Which, I recommend for some an not others. It depends on what your art is. What your service is. Your product. I worked for one of the best studios to work for, CPI. In some of the best locations. An they have decent products, good service, great locations: but they could not beat the word of mouth on the internet. They could not compete with photographers on the internet. Not because they where bad, but because they didn't respond to customers on the internet. They didn't show their work as often as they could. So, great solo photographers grabbed the market because they where on social media. They showed better work & where doing the internet right. An they where getting all the word of mouth.

My studio went up 20K in sales all on word of mouth.

I had people traveling 60-100 miles just to come see me, do a session with me and buy my artwork. When the company was failing as a whole. Why? Because they heard about me.

All because I was good and asked them join me on social media & like my Facebook page. I'd get home from work, post my work of sessions customers gave me permission to an respond to them. The company as a whole didn't do that. They had great service, products an usually better photography but they didn't do that on the internet. An it hurt them enough to bankrupt them. So I can't even begin to tell you how important it is to have word of mouth: not just off line but online.

Now, that's about what it takes to run just a normal business real brick an molter business. The basics of it an I haven't even gone into details. An artist has to do one other thing, as if that isn't enough right?

Artist need to be on as many art sites as they can find. Why?

Your branding your name: Sometimes it's gonna be your name an your name only that sells your artwork. Remember, your wanting to leave a legacy that lives on after you do. That requires you be found as many ways as you possibly can. So search engines pick you up. You'll need to upload a decent copy of your art work on:

Redbubble
Fine Art America / Pixel
ImageKind
Deviant Art
Behance
Aritist.com
Etsy
Sedition
Society6

There are more then that and I recommend you get on as many as you can handle. I started out on ImageKind. To avoid the fees, I just posted my fractal art, a portfolio of the latest. You have to decided what your budget can afford. If you can be on all of them great. If you can't do what you can afford to. Most of the sites I listed are free, or low based. Your work will come up more in Google, generating more hits. An more sales. Don't expect the sales to make you a living. It's more about getting noticed, making a name for yourself and it living on after you do. A legacy. It does create residual income. Even if it's low, it's worth the effort. I personally just keep adding a site to put my artwork on.

I'm all over the place, so I can be found.

It's NOT easy. It's time consuming an only you can decide how much of your time it's worth to do this. My main portfolio of portrait photography is rarely seen. It's made me the most. I'd post it all if I had time to. Or owned all of it still. I myself, am getting away from that. My advice, is start with one of these websites, so you can sell prints & products of your work. Get a idea of how long it takes you. I'm pretty fast at it, so I can usually do a piece of work, post it to ten different sites an update all those social media accounts. Plus pay attention to people on them.

I have make the time to. I make the time.

I do mainly: Traditional Art, Design, Photography an thinking about going into the digital specialty art of photoshop manipulation. Each thing I do goes through this process.

Make the art
Update the website
Post to art sites
Post to social media
Sell the art

Sometimes it's reversed depending on the what kind of art your doing. In photography, it's smarter to sell it to them first, then post to social media. It just depends. But as you can see, I'm working four main things artistically an on about 30 sites to make that 1% of sales artist make on the internet. So when I tell you, it's NOT for the faint of heart.

I'm not lying.

I just mentioned art sites but graphic designers & photographers should be on:

Dreamstock
Shutterstock
Foap
Bigstock
Istock
Fololia

Some use Flickr, Pica an shopify. It depends on what your doing artistically. There's 3DOcean & Envato for designers or more tech savy. Plus freelancer for jobs if you think doing all those aren't keeping you busy enough. My point is, artist who are pretty disciplined about doing artwork to begin with make it. You entertain others with it as you post, creating more word of mouth. That thing, that most artist need to sell. I've been brought up on ImageKind, spotlighted on Redbubble an others told about me helping me out with my photography sales. Even if I didn't sell a lot online, it helped me sell a lot face to face in real life. It helped me get jobs in the arts. So while most artist don't have a marketing team behind them. Let alone a lot of money to throw around:

This is the way you go: Stackable.

It's a computer networking term, the takes one thing and connects it to many. It leaves a big foot print on the internet & in real life: A Legacy. I just have to remember I'm not a computer some days: an human.

I've spent my whole life focused on specific things: art from a very young age. My life has revolved around it home, family & management. I grew up in a family that started out as farmers that centered their lives around homes: Real Estate. My mother sold them, my aunt brokered them. My uncle built them. My grandmother rented them. An my dad remodeled buildings to rent. An I painted them from the age of ten onwards. Not very artist but practical painting!
I was so sick of painting versions of white by sixteen: I wanted to scream every time I opened a can of it.


But it did teach me to apply a skill I had from a very early age in the real world. My trade mark? My boombox playing in the background of everything I did. Music got me through everything. No matter how hard or tired I was. I had a belief in myself other kids my age didn't have. I could make a living at something I could do. It might not have been as artistic as I desired but it was a skill. Being a latch-key kid the rest of my time was spent watching my sisters, cleaning and managing the house. My life revolved around kids. After one of the adults got home, then an only then did I get time for art.

I didn't have a lot of time for socializing like other kids.I've spent my whole life focused on specific things: art from a very young age. My life has revolved around it home, family & management. I grew up in a family that started out as farmers that centered their lives around homes: Real Estate. My mother sold them, my aunt brokered them. My uncle built them. My grandmother rented them. An my dad remodeled buildings to rent. An I painted them from the age of ten onwards. Not very artist but practical painting!

I was so sick of painting versions of white by sixteen: I wanted to scream every time I opened a can of it.

I wanted to but it just didn't fit in the schedule. An I told myself, I could do all that after I turned 18. An I did. Partying became a “hobby” of mine. I took a bartender job up in Beloit just to get paid to socialize. Because if nothing else my childhood made me practical. The rest of the time I worked painting new construction. Staining woodwork. I worked Sharkys one nite a week, starting out as a “Shot Girl”. Graduated to full on weekend, an picked up another bar tending job at Rockton Wagon Wheel to learn “classy” bar tending. You know, mix something a little more complicated then Lady's Nite well drinks.

I didn't set out to open a bar.

But I did learn to mange one without meaning to. I got into retail management because I was a organized person. I didn't like a unpredictable pay check. Or working three jobs at once. Which I was. I went to RVC, took a certification course in accounting just to get away from what I considered at the time: a no where job. Just a phase of my life. It gave others belief in me that I could do more then just serve others or paint walls. I learned I liked practical sales, not sales jobs. I've been in retail management since. I believed I could manage millions of dollars stores. An proved it.

I believed I could. An did.

What I didn't believe I could do was sales. I mean, I knew I could because I watched my mother do them. She's good at them, but I also watched her go through the ups and downs of it. An I was actually very good at convincing people they needed another shot as a “Shot Girl” but I just didn't think sales positions where for me. I took what seemed to me the easier route: There's the candy bar on the shelf, I'll organize it. Clean it. Manage it. Make it look nice: You buy it if you want to. I'm not gonna spend my time talking you into it if you don't really want it. I liked PRACTICAL sales.
Not sales, SALES.

Or so I thought. I didn't choose to go into an Art Career because I was so practical about it. I wasn't into the idea of “starving artist”. I went into what I had learned growing up: Managing. Being practical. Being an artist wasn't going to make me a living. Only the best, an few make any real money in art. I ignored it as career option. Even though that's what I was best at. It just wasn't “practical” to believe I'd get any where in an art field. Except being a teacher. An I started to go that route returning to college in my 20's because I had a art teacher tell me: “If nothing else works out in art for you Dana, you can at least go into teaching.” Not even the art teacher, no matter how good she thought I was had a belief that there was any good way to make a living in art.

An here's the point of this whole piece: Belief.

What you believe is going to effect your whole life. I grew up being discourage from actually following an art career. I was encouraged to do art, just not to believe it would earn me much of living. I used the things I learned as a kid to guide my whole life. I grew up watching entrepreneurs all around me. I was taught I could turn something I loved into business that would support me an later on my family.. I was taught family working together is everything. An what I wanted to do for work, just didn't quit fit into being as successful as they had been. Or at best it was a “long shot”.

An you have to examine those beliefs you have learned or been taught.

I was taught to believe in myself, just not so much about art. Painting a wall is an art form. Believe it or not. A practical one. It's boring but can be therapeutic. An you can get so good at it you don't need a drop cloth or have to put up painters tap. But it wasn't going to provide me with income I wanted. It could have had I stuck with it but it was just too boring to a person who'd rather paint flowers on the wall. Or anything else that wasn't white. I'd do big jobs, commercial now an then to catch up on bills but it left me dissatisfied.

When my kids where born, I went into Home Daycare. Again being practical.

I wanted to be home with my kids, Do art when they slept. An got to use those business management skills I had learned. I believed I could do it. So I did. An I made a “okay” living doing something I could believe in. Being home for my little ones. Family: A Family Business. Again, my drive of wanting to do something, but having to be practical at making a living doing it. I had managed to get paid to be social parting in the 80s. An I managed to get paid to stay at home with my kids. Then, when my daughter was about six I got a phone call from my grandmother.

My dad had bought a bar.

I was the only one in the family that knew anything about running one. I was the only one that had any kind of retail management experience: Could you please go over there an help him. So, I did. I ran the daycare during the day. Worked at night running the bar. An picked up a huge commercial painting bid job just so I could afford to follow everyone else's dream but my own. An it was a success. Still is. I believed we could do it. An we did. As a family.

But when my father passed in 2007, an my children growing up:

I hit a full on depression because my whole life revolved around them. kids and managing things. I had spent years returning to college, learning computer programming struggling to raise the kids during it so I could be in a art field. An had landed right back into retail management. I wasn't doing art. An the only thing that got me through the grieving possess of loosing him and my grandmother was ART. I dived in head first into digital fractal art. I didn't care if it sold or not. Practicality went out the window. I had to do some art, or I'd loose it upstairs. I'd work my management all day an come home an do art all night. I finally decided by 2010 if I didn't figure out how to do something in a art field I was gonna go crazy. I spent my whole life revolving around managing this or that: painting walls an raising children. I had to get over this belief you couldn't make money in an artistic field. Everything I had learned an put to practical use over the years had been successful. Even parting. An not many can say that. So I had to get over this block I had. Or disbelief.

An it was deeply ingrained in me for some odd reason I couldn't make a living doing “art.” I'm still not sure why that it is, other then years of listening to people who are not artist tell me it was a impossibility to make a living doing it. So 2011 or so, I got determined when I was looking for a job. An it was bad. I was behind on a house payment. Pissed off what I had worked for was being taken away from me. An pretty close to getting my lights shut off. I just didn't care. I had to find a job that was going to actually be forefilling or go nuts.

You can only merchandise beer displays so much an tell yourself at least it's somewhat artistic marketing them an not flip the hell out on yourself. So I looked hard for something that would actually fit me. An got over the fact it was gonna involve sales. An FINALLY I found a job that incorporated everything I had spent my whole life invested in. And I didn't have to paint a white wall! Or get someone drunk to do it. A studio was looking for a retail manager. Must be good with children. Artistic a plus! We will teach you sales!

When I read the ad, I thought I had died an gone to heaven.

I've never been nervous at a job interview. I was at this one cause I wanted it so bad but practically needed it or me an the kids where gonna freeze to death if I kept up this craziness of wanting an art career. It was a god send! An it might not seem much to most, but probably taught me the most about getting over my phobia of not believing in myself having a career in what I loved. An it's definitely not for everybody. The hours are long, the attention to detail exacting an you have to really like people an socializing to do it.

It was a perfect balance of art, family and management for me. An I rocked it out of the park because I fell in love with it. Could believe in it.

I officially became the retail manger of a photography studio.

All my years of learning digital art, working with kids, family and the public in management had finally paid off. An I had some of the best years of my life doing it. I can't complain. But I will tell you it's not a job you can do if you don't believe in yourself. I don’t care how many guru’s you pay. It's not a job you can do if you don't believe in the art of it either. An it's definitely not a job you can do if you don't get over “art doesn't sell”.

I grew as an artist more my first year as a studio manger then I had in a decade.

Why? Cause the job makes you confront every self doubt you have ever had about yourself and your art. The first couple of weeks on the job, I didn't know if I was gonna make it. I really did have a lot of self doubt about my ability. And it was confronted by customers daily. People that loved what I was doing. I mean everything that could go wrong did. Right down to, the DM quit during my training. To not knowing how to even open the registrar on my first sale. I had to retrain my mind, to not be scared of sales. I had to make myself get out there every day on the floor an push myself to engage with people to bring in new customers. I had to get past being scared of rejection. I had to show people daily my work. I had to report in every day that I was in fact selling the art: photography portraits.

An to do that, you have to believe in it. An yourself. You have to have confidence in what you are doing. Something I had always had in every other area of my life. A belief.

You have to have a belief system in your life that works for you. Mine hadn't in one area of my life: art. An the job pushed me past a limiting belief, that art doesn't sell or can't support you. I kept looking for it. My whole life, an what I found was a self limiting belief that had to go in order for me to be happy. My life has been nothing but “do what you love” an the money will follow example. If it's not, you have to examine the roots of your value system an pluck all the self limiting weeds out of it. If you can't do that, art or the art of photography really isn't gonna be a career you can make it in. Your not just selling art, your selling a belief in it an yourself. An if your a slash an burn photographer selling it for less then portraits are worth your harming the industry.

It was very easy for me to get behind the notion that family memories are important an should be captured by a photo lens. An they are worth paying good money for. It was a lot of fun for me to get to part take in the artistic experience of it with others. I don't think I've laughed so much in my life. An there was nothing better in the retail world of being greeted by customers that smiled and where actually happy to see you. It was the perfect combination of life balance for me. But it took a lot of over coming myself to achieve it. An that all boiled down to belief.

So believe, but don’t be stupid about it.

Your looking at a girl that “followed her bliss” practically.

A woman that turned painting houses & buildings into a paid off home for her family. Turned a hobby of 80s parting into a rock solid tavern business. A mother who wanted to stay home with her children into successful daycare business an internet site. And manger that turned her artistic dream into reality that ended up running the district. It's never a matter of can you. You can. That just takes practice.

It's a matter of how to turn a belief into a reality. An that starts with your beliefs to begin with.

So take the time to examine your own beliefs. But believe: Because what you think, look for or invest your time in. You will find.