I went out with my mother for lunch a few months ago. I told her I was thinking about writing a book about what happened. She said, “You should.” I was a little surprised to hear her encourage me to do it. Since it could bring up every ugly thing that's every happened to me or her for that matter. See, she might have done several things she shouldn't have. But she did other things right. An that's the catch twenty two you get into writing about yourself.


Which really isn't a topic I like.


Its so much easier to write about other things: Then put yourself out there: but in this day an age that's what we leave behind. Our stories, or stories we tell ourselves. It's the stories of someone's life that inspires others. Like how Disney went from talking to a mouse alone, broke an trying to get started. Or how Steve Jobs, sat in on college classes to building a company. Even today, people a fascinated by DaVinci's life story.


An as an artist, it's one of the single most important things you can do.


Share your story.


I personally rather have mine reduced to a bio page on wiki, then sit around an think about all the trials an tribulations I've gone through. But it's important I guess for others to know, it didn't come easy. There was a lot of hard work involved. Not just luck.


I have a programming background, ran a successful website for years: Yet became increasingly more uncomfortable putting myself out there on social media. Not because I couldn't do it like a pro. It's because my “real life” an my “internet life” where suddenly being combined. It was actually rather traumatic for me. I tended to think of it as local vs world wide. An still do. Personal vs Pubic. An there have been plenty of folks that have wrote tell alls about their lives.


It really shouldn't be that big of a deal for me.


Except, about the time I was coming out as an artist is when I lost two important people in my life. An it kinda did feel like coming out of the closet. Suddenly long distant relatives I haven't seen since I was five where on social media bring up facts about myself, that had long been over came. I had another criticizing the fact I had tons of people on my social pages that where not local. These where people, who supported my art an meet a lot to me.


It was a nightmare.


I felt suddenly exposed in a way I never had before. I had a real life business I wanted to see do well locally an art I wanted to do well on the internet: An suddenly had to worry about what my relatives thought about every single thing I was doing. Not that any of it was bad, but I had to worry about their approval in a world they didn't understand that well. A world that was changing pretty quickly with social media.


To me, it was a huge clash.


I mean really who wants their third cousin teasing you in front of world wide audience that you use to stutter as a child. It was true, an frankly something I had actually forgotten about when she mentioned it. It didn't embarrass me. It actually angered me because it was something private about myself, that only I should be sharing. An only if I wanted to. An frankly, it made her look pathetic an attention seeking in front of thousands of people. So, I'm leery of telling parts of my story. Not because it makes me look bad, but could or can make people I do actually love come off badly.


An she wasn't thinking about that when she did it.


I doubt she even cares, the struggle that was for me as a child. Cause people don't think when they put stuff out there. I do, an this is hard for me on some subjects. Not because I don't care, but because I do.
An that's when you have to let other peoples opinions an approval of you go. She had a snap shot of who I was when I was three, not a full picture of who I had become or was striving to be. An you can not sit an think of OMG what's my mother going to think.


That's why I asked my mom what she thought before I even started writing again.


Because I've blogged before, written articles before. Creating content is nothing new for me. But having your private an public life all on display at once is. It was but was not a big deal for me. The only issue I was having is suddenly I had to worry about some peoples approval or disapproval I never had before. I never worried about being on a world wide stage. But others in my family did. I got dragged into court over it, with a one of them trying “Shut me up” The judge through it out of court.


It was a clash of local vs world wide to me.


If someone's picking on you, you do have the right to tell them in real life or on the internet to leave you the hell alone. The judge agreed with me.


It doesn't stop you from worrying about people close to you approval. That was what was new to me. An it's something you can't think about as an artist. It's hard enough to put your work out there an meet the public approval or rejection. It really did stop me from the momentum I had going on at the time. It wasn't fear of what my art fans thought. I had their approval to be myself.


Something you have to be willing to do as an artist.


What I didn't have was support from a few in my personal life, although I supported them in their goals. I totally disagreed with how I was being done. I still do. I ignored it as much as I could an tried like hell to stay professional about the whole situation. An at some point had to stop caring about what they thought. Or about their approval.


I went ghost online.


It hurt the art career I was building online. They really did make themselves nothing but an obstacle to over come in my life. Four people. That's it. They didn't know what I was going though, nor did they care. They tried to make my life, about themselves. An it wasn't. My art isn't about them, any more then it was about a third or fourth cousin. Nor where they following my art, or going to buy any of it.


So, their opinions of it an me really never should have mattered.


It hurt me deeply though an I just retreated into my shell. I went somewhere else completely that would appreciate what I had to offer. I grew artistically but never displayed it much publicly. All because four people I cared about didn't approve.
An you can't be this way on the artistically.
Especially if your an artist on the internet.


I just spent a year in therapy over it because frankly: I knew better. You can't let someone, that has one little snap shot who doesn't see the big picture take over your life. Their approval doesn't matter. An you can't be worried about what your mommy thinks of it either. All you should have to worry about is what you think of your work. An your clients.


So, I went an focused on that instead.


Do not let a person who barely knows you be your stumbling block. They may hold opinions of you, that just insult you to your core based on other peoples opinions that have nothing to do with the real you. But I tell you, it was suddenly like having someone go to work with you, looking over your shoulder judging your work: That doesn't really know anything about your job judging you.


Because being online is very dynamic.


The one thing the distant cousin brought up for me, that had really been over came a long time ago was I was a very shy kid. It's why I stuttered. I haven't been that kid in a long time. Nor do I have any problems with it now. Most people will tell you, I'm pretty good at communicating an have always been outgoing. I worked hard to over come those things.


So don't let anyone put you in a box of your former self.


I was two or three years old when I struggled with speech issues. Mostly because I was scared to speak. Not because I couldn't. It had a lot to do with the environment I was in at the time, that was pretty uptight. There was a lot of pressure around me as a toddler. It was a tense atmosphere. My grandfather had passed an I was pretty traumatized by it an the changes going on around me. None of which really could be helped. It was just life.


My grandmother, finally just pulled me aside one day when I was really struggling to spit it out an just told me to slow down. Don't cry. Yell it if you have to. But get it out. It was okay, whatever I had to say was important an she would wait. I remember the day crystal clear.


It was a shyness holding me back, more then the words.


An thanks to her, and her patience I learned to speak pretty clearly from that point on. That's all I needed. An I learned from her, that not everyone had it. An that was okay. She pin pointed the trouble pretty early on, I was shy. An if I'd just get over that I wouldn't have a problem with it anymore. An I didn't. I went to a speech therapist when I was in Kindergarden or first grade or something like that an moved on past it.


But some people won't let you do that.


They want to hold you back, keep you stuck in a place you haven't been stuck in for years. Or drag you back to a place you left a long time ago. I got over the rest of my shyness when my family moved to another state an I had to make new friends. I had to over come them not being able to understand me because I had a southern accent. Reteach myself to speak, in a manner or accent they could understand. I had to get passed being laughed at about it, an learn to laugh at it myself. I had to overcome the playground bully that wanted to pick on me about it. An most that know me would have never known I ever even struggled with speaking or being shy. Most would say, I'm pretty outspoken. An never had a issue with communicating. I've learned to say what I need to say in one way or another.


Express myself.


An I have, that's why I am an artist to being with.


Because there where years in my life where expressing yourself wasn't okay. If I couldn't say it. I'd play it on the piano. Or draw it in a picture. Paint it. Listen to a song, or write it. An every now an then, one of these assholes figures it out I'm expressing myself an gets their panties in a knot over it. An I don't know how more you can be direct about it other then, leave me alone.


Me expressing myself isn't up for debate.


An this is how you have to be about it. Especially when someone is trying to stifle you from a personal angle. I really shouldn't have to sit around, an think up new ways to say something without saying it at age fifty. An I won't.


Art is about expression.


A few peoples personal opinions of it or approval shouldn't matter. If you pay attention, it's always the same ones trying to get you to down play yourself. So they can shine brighter. Or the same old ones judging it.


When I was a teen, we use to rap our text books in paper bags to protect them. I did this so I could draw on the outsides of them without getting in trouble. I drew a pot leaf on mine. I was a teenager, it's what I was into at the time. It's not a reflection of who I am or not today. It was two years before my mother finally figured out what the hell I was drawing an why. My mother about had a heart attack. Ripped it up, an forbid me to draw another one. As an adult, I pretty much believe pot should be legalized. Her an I totally disagree one the subject.


I could probably paint a pretty good pot leaf an really piss her off.


It would sell. But I'm not much of a pot head so don't. It is only a snap shoot of who I was at fifteen. Her approval at that time period in my life mattered. Yet, I didn't even back then let it get in the way of me making some art or expressing myself. Nor, am I going to today.


Don't let someone put you in a box artistically.


Whatever you need to express, do it. Don't let anyone hold you back or slow down. If people are trying to sabotage what you are doing online an artistically cut ties with them if you have to. My mother hate's the kind of music I listen to. Heavy Metal. My dad couldn't stand it. My kids listen to rap, an it's my least favorite type of music there is: But everyone has their own needs of expression. An just because I don't like it, doesn't mean they are going to stop listening to it. I just razz them an tell them some day their musical taste will improve. They don't need my approval or disapproval. It gets in the way of them being themselves. I remember getting on a I hate country kick when I was a teen, my dad loved it. So I hated it on it. I came around. It was just a stage in my life.


An you can't artistically get stuck in just one phase of your life.


No matter how hard some will try to keep you stuck in some part of it. I'm not two or three with a speech problem anymore. Nor am I a teenager, that handles money badly. Or just a store manager. Or just a bartender. Or just a programmer. Or just a photographer. Or just a painter. Or just or that.


You have to keep growing as an artist.


An some people are just never going to understand that. They can't see, you've been working on something your whole life. That they just might only know one part of you. When I worked as a convenience store manger, my employees nor boss had no idea I could draw. Or did art. It wasn't any of their business. They where not my clients or customers. I did that job, an went home an did another. They didn't try to keep me in a role, I out grew. I can still run a gas station top notch. Doesn't mean I should. I did it when I needed a stable income, to support me and my family an learn more about business. I skipped the college expenses of business college an learn straight from a competitive source. Doesn't mean I wanted to work for Mobil the rest of my life building fancy beer displays. Even though I enjoyed practical marketing.


It was just one step in my evaluation as an artist to me: To understand business.


One aspect of it. Not the full picture. Management landed me in a job later on that expanded me as an artist. So who is anyone to tell you there is a right way or a wrong way on your artistic journey. Let alone a right way or wrong way to express yourself. If you have naysayers in your life, telling you not to express yourself, don't question yourself. Question why they are.


I really had to.


An the conclusion I reached was, I kept letting personal approve trump what I knew I needed to do for my career. An the same old people came out judging it. Ask me if I really give a shit what my ex husband thinks of my art or career. Neither of which he was very supportive of. As far as I'm concerned he's just another obstacle I had to overcome. One one hand, supportive on the other running me down behind my back to our children. An a great place for inspiration for expressing anger.


He's not a client. He's not my customer.


An his damn opinion of my photography doesn't matter. An as much as I love my family theirs really doesn't either. All though it makes me happy my son likes hanging one of my art pieces on his wall. He's not paying for it. I'm thrilled when my daughter lets me do portraits of her. She isn't either. An my oldest does art herself, but won't make a career out of it. I don't judge her, one way or another. It's her art, her expression an what she wants to do with it. I only give her advice on it when she asks. I think she's amazingly creative but I don't pay her bills. So it isn't for me to decide if she should or should not invest more of her time there or not.


Yet, I have a few others that would try to tell me how to do my art. Or which art. Or even had the gall of thinking they had the right to be my editor. Writing is just one form of expression for me. An if I'm going to get a editor, it's going to be one who edits not tries to rewrite what I'm trying to express to fit their needs. An they keep butting in my life, trying to control my expression to suite their bottom lines when they don't give a shit about mine.


It's a problem. It's been a problem with social media.


It didn't have to be. I wasn't hurting anyone's PNL at Mobil doing art at night. Yet a few want to jump in an tell me I will ruin theirs cause my arts personal. Well all art is personal. It always comes from a very personal place. I can't sit here pretend three people I care for keep asking me not to be myself. So much so I left the internet, what I was doing just to get away from them.


It's wrong to do to an artist.


Art is about expressing oneself fully. I made mistakes letting my internet following go just to appease some that didn't understand that's exactly the following I need. Those are my supporters. It was my audience, followers and customers. Of course I don't KNOW KNOW my customer in Germany. But boy I was grateful for them an got sick an tired of being embarrassed world wide by a few local to me that don't get it. They weren't interested in me, my art or purchasing any art. Their approval of it one way or another wasn't needed. Just because they know a few family members of mine didn't make it so either.


I don't expect my gas station customers to want to buy art.


Nor did I the local town drunk just because I use to be CEO of a tavern company. One I'm still behind an proud of to this day. They are different businesses. Yes, it be great if they where interested in my art but I'm not going to keep getting chased offline by drunk people just because I know how to throw down a party. It's a part of my career history, but not the only piece of it. An I didn't take kindly to a drunk in my bar or my studio harassing me: So why the hell would I online?


I'm not going to.


You like the art great! You want me to do some photography for you? Wonderful. Your not interested in art, but want a clean gas station still ran the same way I use to: I can point you to a great location but don't follow me home. Want a good place to go party an drink: I know a place. Let me introduce you to the owner but don't bother me with a critic of my art if your not a serious art buyer. You're approval isn't needed. We use to date? Yup, might have. We don't anymore. Move one with your life, or be supporter of my art.


It's really that simple.


See, I didn't have people coming into my photography studio who wanted gas. They just went to the old gas station an got some. If I run into one of my old customers, they don't criticize me moving onto a new field. Or managing a different type of business in the art field. Their approval isn't needed. Appreciated, but not needed. There are some customers, I have always had not matter what I do. An there are some customers who aren't interested in what I sale today. An that's perfectly okay. I've never been a high pressure sale person any way.


As an artist it's much harder then other businesses not to take it personal because it comes from a personal place. That's what makes art meaningful. But approval an sales are something totally different. I'm not an artist to win popularity contest. Approval wasn't what I was seeking when I ran my portrait studio. I sought my customers satisfaction in my art products. Same as I did in any other business I ran. It didn't run on “Likes” or if my mother, sister brother cousin approved. Nor did any of them stand over me all through out the day telling me if I was doing it right or wrong. It didn't matter if my dad's tavern customers liked the price of gas I had to sell something at where I worked. My boss was going to sell it as the price he had to whether people approved or disapproved to stay in business. I don' t think he'd care to much if my mom liked or disliked his business. Her approval wasn't required. My skills that got me the job where.


My dad hated I worked for Mobil. I still needed to work. His approval wasn't required, but been nice if he'd been little more supportive of me having to work. You have to do what's best for you and your career. An that isn't going to always be meet with family approval. In art, it might be meet with some peoples an not others: depending on their taste an your style. My photography clients are different then my fractal art customers. My fractal art fans are different then my traditional art fans. The people I write for are usually other artist. Some like couple things I do, some all of it.


Some none of it and if they'd walked into my studio, I'd be wondering why they did.


An in any business you will have those types that just wonder in, snoop around with no intentions of buying. In the gas station business Id be wondering what case of beer he was thinking about running out the door with. At the bar, which bathroom he might puke in an at the studio, how many freebies this dude trying to get out of me. None of which, I'd be tickled pink to deal with. It's just the nature of customer service, but if one loitering with no intention of buying they'd be ask to leave. Online, an artwork is no different.


If you have someone who is not supportive of your business. Just trolling around.
If they are just trying to start trouble, ask them to leave or block them.
You'd ask them to in real life at a brick an mortar business.


Because their personal opinion of you as a person isn't what keeps you in business. I got fifty million ex boyfriends: If they came an hung out at my counter at work, yes I'd ask them to leave if they where not buying anything. I wouldn't let my mommy hang over my shoulder an tell me how to run something she knows nothing about either. Nor any other family member.


It's you your selling. Your art work. Not them.
And you don't need everyone's approval to do art.


Just your own. Are you okay with your art? Are you improving? Do your real clients like it?


Not everyone's personal approval is needed for you to be good at what you do.
You want clients that actually appreciate your skills. Who reward you.


An your not going to be everyone's cup of tea.
Know who you are. What you are about.
Don't fear a few who won't ever approve.


Keep growing as an artist.


That's what art is all about.
























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The other day, I wrote the general outline of everything I do online. The list of actual sites is longer then that an I went about checking out where I left off with things. With the health problems I've had the last few years, I just shut down my computer. I needed a break from it because I would go to work, then come home an work. An the kiddo's had a bone to pick with me about it. Frankly, I just needed a vacation an deal with the root of the medical problems I was having.

This is not the first time I've dealt with a cancer scare. Right after I found out I was pregnant with my youngest, the doctor told my my pap came back abnormal. I would have to wait until after I had her to know, but the pregnancy would slow it down. So after her birth, they did the tests. On a scale of 1-10 I was a nine. My cervix was on the verge of cancer. I had it removed. I call my youngest, my guardian angel because of it. If I had not gotten preggers, I would have never known.

I considered myself extremely lucky.

Even though I had gallstone attacks for over a decade. Lucked out an a doctor finally figured it out an I had the surgery to remove them. The thing is, I just worked myself into a teesy. An this last scare, I was just exhausted. Mentally, emotionally an physical just done. I worked my regular photography job until I just couldn't go no more.

I quit “the internet” an digital artwork.

I was frankly just too damn tired to mess with it. So, I've let it just float the last two or so years. Because of that, and is it even worth the time an effort I'm putting into it. I didn't expect to see a massive return on my time an effort anytime soon. I defiantly have a long term game plan an approach to the whole thing. Internet entrepreneur ships, successful ones just don't make money over nite. But the other reason I quit, is I needed to step back an really take a look at what's really going on. I meet with my former boss of Picture Me! And basically said to her:

“I'm just trying to understand why “the real world” an the internet are not working together”

Why people aren't making they money they should be in these industries, on or off the net. An what needs to be done to correct it. In my mind, by now brick & morters, real world businesses should have a real grasp of what is needed to survive in techno culture. Why are so many long standing studios, companies going belly up? Why art artist making less.

I mean this was really effecting me because I work online and off.

I've watched, 5 majors in the photography business fold up, sell the company or file bankruptcy. Two of them had very strong internet strategies. All they are seeing is trickles in profits compared to what they should be seeing. An I've watched artist jump on this site or that, upload their work just like I have an putting a lot of effort in, to see little return. While those companies they have uploaded to make 5 million a year.

It's flustering.

It's a lot of work, so why do it is where I was getting to. Like I told her, something is not working between the two: internet & real world. I was tired. I just had invested the last ten years of my life in both. An frankly, I get annoyed on a lot of these art sites as well because I have a programming background an go, why the hell doesn't it have this, why don't it have that? An I get equally annoyed with the “real world” businesses because they aren't using it to it's full capacities. Almost to the point, I want to go just create one myself. Then I think about it an go: NOPE. I'm tired. I know how much work goes into running one already an say forget it. An that's pretty much what I have done the last two years because the two sides of the industry are not playing well together.

Yes, there is an niche in there.
Yes, I know there is an opportunity in there.

No I do not think we need another one. There are to many art sites out there now in my opinion. So unless someones going to do it RIGHT. I don't think another one should be built. An I never will unless I'm positive it can be done right. Trust me, I could pick apart each artistic site there is. What's not working, what is working. What they need to add, what they need to stop fricking doing. But I'm just now getting to where I feel better or good enough to even sit at my computer.

The problem “real world” businesses have on the internet is they don't respond to their customers. I created just a little Facebook page for my store. I responded every night to my customers. I watched in horror as the main corporate site ignored customers. They didn't respond to them on social media. An watched as complaints piled up on their internet accounts. The internet is no different then a customer walking into your studio or store: You have to give them the same level of service you would face to face.

An yes, I get it. I've been in retail over 32 years: Some people are just assholes.

Yet, in the real world you have to respond to them. You have to listen to them. You have to correct the problem. Even if they are totally wrong half the time. It's rare to ban a customer, asshole or not. CPI failed at customer service on the internet. An Lifetouch, wasn't much better. That's why they have been swallowed up by Shutterfly. I use to get customers, that where so grateful to have me just because Lifetouch was so bad at dealing with customers. Hopefully, with Shutterfly they handle themselves better. My guess is yes but then I see the Shutterfly site doesn't handle professional photographers very well on the internet themselves. It's just about selling prints.

An that's what a lot of these artistic sites are only interested in.

Few of them really promote promote the artist as much as they should. Some of them aren't even search-able by internet engines. The slap a few things up related to artist, like giving them a support network of other artist: Which we need but they all are about promoting their own companies. Nothing wrong with that but artist still are not getting picked up as much as they should be on the internet by them.

Some of it is the artist themselves own fault.

I'll give you few examples of my own blunders: Cuz I know better an would still get in a hurry uploading an wanting to move on to the next task is this: Artist don't write good descriptions of their work, an bad at key-wording it. As, I looked around yesterday at all the updates I need to do if I'm going to jump back into this is I made the blunder.

Well what the hell am I talking about?

Okay, the biggest thing artist/business who are not computer savvy need to know is: You won't be found on the internet if you don't do this. An I'll use myself as an example: Go to Google an search for Dana Haynes

My artwork comes up half way down the page in the images section.

But none of my stuff comes up on the first page. I have one listing of me on the second. Most people won't click beyond the first ten results on a search engine. This is BAD. I know better. Every piece of artwork I posted, which is over 500 something by now should have had a well written description for each piece an at least had my name as a keyword. Sites like Redbubble & ImageKind let you do this. An I was very good about it when I started posting my pieces. But as time wore on, I would upload an run. An I probably didn't use the best keywords I could have for each pieces. An here's why:

Most people are not going to be searching for my name.

Not as an unknown artist. Yes, you should keyword it with your name but it's not the most important keywords your going to use. What you want is keywords people actually search for when buying artwork. Example: Search artist dana haynes an I am the first one that comes up. But this still requires someone knows my work to begin with. Yes, you should still use those: because someday maybe lots of people will know your name.

I used Fractal art & artist on everything I keyworded.

None of it shows up in the search results, an I'll tell you why: The art sites I posted on are not searched by search engines. This is why, I stopped what I was doing. This is why I looked at my ol' boss an said somethings off. Because the only way I get results back is if I search: fractal artist dana haynes. Then I show up in the top ten. Then all my artwork shows up.

But it's still requiring someone knows my name.

Unless you are very active on social sites posting your work, introducing people to your name and brand you can't be found. An you won't make many sales either. There are two ways to look at this: Hey, at least I'm getting my name out there. An that's wonderful. It's a part of leaving a long term legacy. An people get to know you because your using these sites. An yes, it feels good to be featured on ImageKind as an upcoming artist. Or spotlighted on Redbubble. The attention to your art by other artist feels good. But attention & likes don't pay the bills.

It's a way for customers to find artist & artist work. But it doesn't mean you will be found on one of these sites. Let alone sale anything that amounts to a real income & I'll tell you why: The flip side of it is this:

I spent a shit ton of effort, posting to every where to get my name out there. Now, some people know my name an can find me to purchase. The problem is it all leads back to these art sites an I could just as easily loose this one little old customer that found in me: the needle in a haystack. They can get easily distracted an buy someone else art or product instead. So, being on these sites is a catch twenty two. The goal is for them to purchase yours.

Well, how do you do that? You have a website that's key worded an the meta tags are in place so that they visit your site first instead of one of these sites first. The job of those sites, is to get you found. Not for you to loose potential customers to. Everything you do should point back to your site. Your name, your brand. An I will admit it.

I have a programming background, but haven't kept my site up an running. Mostly because I've been sick the last few years but anywho, you catch what I'm saying here. These sites, they come across like well t his is all you need. But I'm here to tell you, don't believe it. It doesn't look professional. So if you are serious you will put up a website with your own url. They just cost so little these days, there just isn't much of a excuse not to. An now that I'm feeling somewhat better, mines going to go up.

I have a little freebie one right now.

Just playing around with my design I want. An you can use weebly, or wix an any other “cheater”. They don't take a lot of programming background to use. At bare minimum, just post a small portfolio of your work an how to contact you. If your serious about selling your artwork you will. Might be worth it to invest in a web designer. They can set up a site for you that's just as easy to use as Shopify. An they don't have to cost an arm & a leg either. You can generate leads this way or commissions. Sell stuff you already made, but everything you do on the internet should point back to you. Your art. Your name. Your brand.

But be sure to understand meta tags & keywords.

Without them its hard to generate new customers: That's the goal. Increasing Sales an retaining old customers.

The thing about meta tags and keywords, whether its on your own site or one of these art sites is getting the right ones. Don't think about what you would search for. Think about what your customers would search for. Not just the ones that know your name. That's an easy one. Any idiot can do it. Think about what the customer that doesn't know you is going to search for.

I'll give you example.

The family business is a tavern in town. Regulars know the name. They will search for that. Great, but don't you want the people that don't know your business to find it? Or are you okay with landing on the fourth or fifth page of a search engine result where you will never be found. Because most folks won't look that far into a search result. So, if you where a customer looking for somewhere to new to go hang out, what would you look for?

Name of the town, an probably just the word bar or tavern.

Am I making sense? Are you following me? Use the word bar, tavern an any other word you can think of a new person would use to search. What most web designers if they are good will do this for you. If they don't they aren't that great. But a decent design includes doing a search of what meta tags an keywords to use. If your designing your own or having someone else do it for you: Go to Google. Run searches on your competitors. Open up their site programming: Look at the words they use to comee up first in the results. Chances are the designer used more keywords then your site an it's why they are getting the results an you are not. You could be the most popular place in town an be coming up low in search results for this reason an this reason only.

If your artist, think about what a stranger would search for.

Art, painting, abstract fractal blue gray dog donkey ect

This is your biggest expense an usually cost you nothing to do it right. This is how you leave a footprint on the internet. This is how you get found. Also, be sure to embed keywords in your photos an use them in your descriptions. Don't forget to do this. You'll come up more often then someone who forgets. LOL like I did sometimes. Only about half the artwork I've done comes up in search results.

That's still mighty good but it could be better.

An all that is with me being gone for two years, with no website. Which, I'm fixing to get started on this next month. It's important an can't be ignored. I've just been putting it off because I'm trying to figure out a way for it to stay in place long after my death. Cuz I'm betting the kiddos will remember to pay the small monthly fees to keep it in place. An that is one reason to post on these art sites. Most of them are free to a certain degree. An if my website goes down, or my backup drive fails like my did all the work you've done still exist somewhere. An the sites are pretty good about protecting your images.

An so will your social media account.

As long as that site is live. I have witnessed popular art sites like artistrising.com a subsidiary of art.com go down. No longer in use. Vango.com, who sold only original paintings for $250 quit. Say they can no longer do it. An in 20 years, Facebook might not exist. So there are marketers out there that say social media is a waste of time. Or websites are. An countless regular old people who just socialize on their computers that won't get your actually not just on yours to be social but running a business.

Are they right?

Is social media marketing a waste of time? Is having a website too? Well, I just went two years not doing either. Kinda testing the theories while I was sick. An just told you about two companies that failed because they didn't take social media or the internet seriously. They had websites. Not very responsive ones. Who didn't give the level of service they would face to face. Both of them the two largest in the nation.

So I'd say, yes it matters.

When you see large companies crumble because of it an ask yourself why?

The answer is having a bad social media / internet reputation. Bad word of mouth. People went to better photographers who would respond on social media. I haven't really done much art except at work. It couldn't be displayed publicly or I didn't personally have to post it. So I haven't had much to share anyway. Did people notice? Yes an no.

When you disappear from the internet life goes on without you. But you can get right back in there an pick it up like nothing happened. It's kinda the same in gammers land. Where ya been, oh! Well, welcome back. We missed you. An you pick up where you left off. As long as you didn't leave people angry. You can take vacations from social media. I didn’t leave angry customers laying around so it didn't really effect me, my brand or art sales. I sold art without any more effort on my part. So soical media didn’t matter, but it did. Cause it’s what helped me get search results years ago too.

Which is nice to know that residual income will come in long after you've put that kinda effort in. Which is an argument for being on a shit ton of art sites. Just encase something happens to you. Or like me, loosing a hard drive. At least I know now what will happen to my work if I pass. An I'll left some kind of legacy when I'm gone. So, while its not the greatest sales in the world right now because I haven't continued to work it. It is something.

An I still do get tickled when someone from Germany or Florida buys my work.

But back to the question of do you really need to be on social media? Depends. I say artist an businesses do. An they need to be just as responsive as if someone walked into their store or studio. There are people who do not do social media & businesses that won't. They generate leads a different way an don't need to. But its Rare. One of these “gurus” spouting off you don't is being very generalized saying that. He only has two products. He doesn't run a service oriented business. If your unsocial online why would I expect you to be in your business.

Why would someone hand you there business if your not?

If someone is going to buy a Snickers Bar, a good product, who do you think they are going to buy from? The unsocial one or the one that’s social with them. That makes them feel welcome. An with artist & photographers especially it's important. You need to leave a impression of who you are with people to sell your work. You could be “hell kitchen dude” with a tude, an it work for you. I've watched a clothing company generate leads just posting sarcasim. It works with their brand. Might not work for yours. Depends on what you decided you & your brands about. An who you want your audience and customers to be.

I have very diverse customers. My customers for my photography is usually dead opposite the audience and customers I sell fractal an traditional artwork to. Being on social media helps you discover who likes your work, types that don't an gives you an idea of who you want your customers to be. It helps you narrow it down really quick.

Social Media gives the ability for people to respond to you, helps you improve your work, service an business.

So while I agree with that “guru” that your product needs to be great. An it's the most important thing. He doesn't seem to understand service in our day an age is a “product”. An you can't just order it. You actually have to interact with your customers, fans an “audience”. An it is like putting on a show. While it's a little more work, it is what will make you stand out competing with someone else that sells the exact same product or service.

Do I think you should spend all your time doing just that? Social Media? No.

I think it's just one part of customer service these days an putting on your “show”. That's just part of sales. Does social media increase your sales? Yes. If done right. Does it have to be time consuming? No.

Depends on how large you or your business is. Some of the companies I worked for should have hired at least one person to do nothing but respond to customers online. They didn't. An it hurt their brand enough to put them out of business. The other one, had poor phone responses. It took a nose dive. I've heard complaints about another larger one having the same issues.

Service matters.

Service is interacting with people. So yes, social media matters. And I've said that right from the beginning of it. AOL sold a lot. An so does word of mouth.